Top Stories
Asembl Secures Tasty Toothcare Partnership Between Chupa Chups and Hismile
By Allison Watkinson TLL Reporter Asembl has brokered a licensing partnership between Chupa Chups and Hismile for a range of candy-flavored fluoride toothpastes. Hismile is a global toothcare brand that provides a comprehensive range of oral health products that covers everyday tooth care, teeth whitening and brightening needs. The licensed Chupa Chups toothpaste is made […]
Broad Street is a full-service food & beverage brand licensing agency. Our recipe for success? A dash of creativity, a pinch of market insight, and a heaping scoop of industry connections. We don’t just create food & beverage brand extensions; we create award-winning retail programs.
Crayola and Longaberger Weave a Colorful New Partnership
By Allison Watkinson TLL Reporter Longaberger and Crayola are launching a new licensed collection of hand-woven home accessories inspired by Crayola’s range of colorful art products. A subsidiary of Hallmark Cards, Crayola is a global art supply company that focuses on creative expression products, activities and experiences for children and families. The licensed Longaberger x […]
Update: ‘S’ is for ‘Settlement’ on Sesame Street This Week
By Gary Symons TLL Editor in Chief Good news for Sesame Workshop, which staved off a potential strike by writers and achieved a tentative agreement with their union. There was a very real chance writers for Sesame Workshop could have hit the picket line as their contract ended on April 19. Instead, the company has […]
Hasbro and Playmates Toys Launch Power Rangers Licensing Partnership
By Allison Watkinson TLL Reporter Hasbro has signed a licensing agreement with Playmates Toys to produce and distribute branded products for the Power Rangers franchise. Playmates Toys is a global company that specializes in designing, developing, marketing and distributing toy and gaming products in more than 90 countries worldwide. “We are honored to work with […]
Brand Central Named Licensing Representative for Calypso Flavored Lemonade
By Allison Watkinson TLL Reporter Brand Central has been selected to represent the licensing rights to the Calypso beverage brand on behalf of the King Juice Company. Created in 1985, the Calypso beverage brand offers more than a dozen flavors of shelf-stable lemonade, limeade, and zero sugar drinks. Calypso has experienced rapid expansion over the […]
Steve McQueen Estate Enters New Renaissance of Licensing Deals
By Allison Watkinson TLL Reporter Renaissance Licensing has secured new consumer product partnerships and sub-agents for the Steve McQueen Estate on behalf of the late actor’s son, Chad McQueen. Steve McQueen was a Hollywood actor who rose to fame in the 1960s. McQueen was known for starring in high-profile films such as The Magnificent Seven, […]
Feature: Markettcom Provides Licensing Expertise in the MENA Region
By Gary Symons TLL Editor in Chief Expanding a brand into a new territory can be tough at the best of times, but much more difficult when you’re in a region where you don’t speak the language, or are not familiar with the culture. That’s why many brands and licensing agencies partner with local agencies […]
Asembl Secures Tasty Toothcare Partnership Between Chupa Chups and Hismile
By Allison Watkinson TLL Reporter Asembl has brokered a licensing partnership between Chupa Chups and Hismile for a range of candy-flavored fluoride toothpastes. Hismile is a global toothcare brand that provides a comprehensive range of oral health products that covers everyday tooth care, teeth whitening and brightening needs. The licensed Chupa Chups toothpaste is made […]
Crayola and Longaberger Weave a Colorful New Partnership
By Allison Watkinson TLL Reporter Longaberger and Crayola are launching a new licensed collection of hand-woven home accessories inspired by Crayola’s range of colorful art products. A subsidiary of Hallmark Cards, Crayola is a global art supply company that focuses on creative expression products, activities and experiences for children and families. The licensed Longaberger x […]
Update: ‘S’ is for ‘Settlement’ on Sesame Street This Week
By Gary Symons TLL Editor in Chief Good news for Sesame Workshop, which staved off a potential strike by writers and achieved a tentative agreement with their union. There was a very real chance writers for Sesame Workshop could have hit the picket line as their contract ended on April 19. Instead, the company has […]
Hasbro and Playmates Toys Launch Power Rangers Licensing Partnership
By Allison Watkinson TLL Reporter Hasbro has signed a licensing agreement with Playmates Toys to produce and distribute branded products for the Power Rangers franchise. Playmates Toys is a global company that specializes in designing, developing, marketing and distributing toy and gaming products in more than 90 countries worldwide. “We are honored to work with […]
Asembl Secures Tasty Toothcare Partnership Between Chupa Chups and Hismile
By Allison Watkinson TLL Reporter Asembl has brokered a licensing partnership between Chupa Chups and Hismile for a range of candy-flavored fluoride toothpastes. Hismile is a global toothcare brand that provides a comprehensive range of oral health products that covers everyday tooth care, teeth whitening and brightening needs. The licensed Chupa Chups toothpaste is made […]
Broad Street is a full-service food & beverage brand licensing agency. Our recipe for success? A dash of creativity, a pinch of market insight, and a heaping scoop of industry connections. We don’t just create food & beverage brand extensions; we create award-winning retail programs.
Crayola and Longaberger Weave a Colorful New Partnership
By Allison Watkinson TLL Reporter Longaberger and Crayola are launching a new licensed collection of hand-woven home accessories inspired by Crayola’s range of colorful art products. A subsidiary of Hallmark Cards, Crayola is a global art supply company that focuses on creative expression products, activities and experiences for children and families. The licensed Longaberger x […]
Update: ‘S’ is for ‘Settlement’ on Sesame Street This Week
By Gary Symons TLL Editor in Chief Good news for Sesame Workshop, which staved off a potential strike by writers and achieved a tentative agreement with their union. There was a very real chance writers for Sesame Workshop could have hit the picket line as their contract ended on April 19. Instead, the company has […]
Hasbro and Playmates Toys Launch Power Rangers Licensing Partnership
By Allison Watkinson TLL Reporter Hasbro has signed a licensing agreement with Playmates Toys to produce and distribute branded products for the Power Rangers franchise. Playmates Toys is a global company that specializes in designing, developing, marketing and distributing toy and gaming products in more than 90 countries worldwide. “We are honored to work with […]
Brand Central Named Licensing Representative for Calypso Flavored Lemonade
By Allison Watkinson TLL Reporter Brand Central has been selected to represent the licensing rights to the Calypso beverage brand on behalf of the King Juice Company. Created in 1985, the Calypso beverage brand offers more than a dozen flavors of shelf-stable lemonade, limeade, and zero sugar drinks. Calypso has experienced rapid expansion over the […]
Steve McQueen Estate Enters New Renaissance of Licensing Deals
By Allison Watkinson TLL Reporter Renaissance Licensing has secured new consumer product partnerships and sub-agents for the Steve McQueen Estate on behalf of the late actor’s son, Chad McQueen. Steve McQueen was a Hollywood actor who rose to fame in the 1960s. McQueen was known for starring in high-profile films such as The Magnificent Seven, […]