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Brief

Licensing Shorts

Get a quick look on what’s going on with counterfeits entering the U.S., how Sony got the rights to “emoji”, and Gen Z’s surprising preference on shopping in brick and mortar locations…


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Business

M&A And Lawsuits

Keep track of the latest business deals and lawsuits to impact the licensing industry.

Featuring: Authentic Brands Group, Funko, L’Oréal, Coty, Gildan Activewear, and more…


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LICENSING AGREEMENTS

Pitfalls & Protections in Licensing Agreements

Before signing any licensing agreement, a licensee has to ensure they are completely covered. Here are the basic steps every manufacturer should take before putting pen to paper. In reviewing licensing agreements you must know…


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LICENSING AGREEMENTS

Trap to Avoid: Using Licensee’s Brand to Define “Licensed Articles” in Your Exclusive

Avoid a common drafting error that can cut the legs out from under your exclusivity with our new feature…


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