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Brief

Licensing Shorts

Get a quick look on what’s going on with counterfeits entering the U.S., how Sony got the rights to “emoji”, and Gen Z’s surprising preference on shopping in brick and mortar locations…


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WORLD OF LICENSING

Retail Sales of Licensed Wearables Up in Every Territory in 2015

Wearables is a bellwether of the overall licensing business—not just due of its size, but also because it provides an outlet for so many of the industry’s most important property types…


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ENTERTAINMENT/CHARACTER

Disney Dresses Up with Fashion

Deals with retailers Forever 21 and Cath illustrate Disney’s renewed emphasis on fashion products for its classic and contemporary brands. Disney’s 2016 deals run the gamut from low to high fashion and from apparel to cosmetics…


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TLL Survey

Apparel Fuels 3.1% Growth in U.S./Canada Fashion Licensing—Global Growth Is Even Higher

For all of its challenges, the fashion licensing industry continues to post strong sales in the U.S. and abroad. Global retail sales of licensed fashion goods totaled…


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SPORTS

Stephen Curry & His Warriors Top NBA Sales List

Reigning NBA MVP Stephen Curry and defending NBA Champion Golden State Warriors reigned as No. 1 on the NBA’s most popular jersey and team merchandise lists for the 2015/2016 season…


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SPORTS

The NBA & Its Licensees Woo the Female Fan

Although it’s still relatively small, the women’s share of NBA licensed goods purchases is growing exponentially. Women now account for 38% of the league’s fan base and…


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CELEBRITY LICENSING

Rihanna Shows Strength for Puma, Foot Locker

In the competitive world of licensed athletic gear, pop singer and fashion icon Rihanna is riding the demand for athleisure apparel to go toe-to-toe with…


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SPORTS

Professional Bull Riders Take Licensing by the Horns

Riding a wave of interest in all things western, Professional Bull Riders is partnering with a new event retail and merchandising company and expanding its wine, fragrance and apparel lines…


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RETAIL TRENDS

Lady Gaga and Elton John Become the Latest to Launch a Macy’s Exclusive

Limited-edition celebrity lines are an old hat for Macy’s. But here are some different celebrities (hint: not named Donald Trump) finding a home for their exclusive product lines at Macy’s…


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SOCIAL BRANDING

Giorgio Armani Becomes Latest High Profile Fashion Designer to Go Fur Free

Fashion licensors have been among the most scrupulous in aligning their brands with the right social causes (or at least making sure their brand isn’t associated with the wrong ones)…


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