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HOLIDAY SPENDING

Halloween Spending Up; Entertainment Tops Costume Choices

Halloween spending is expected to reach an all-time high this year, according to the NRF’s Halloween Spending Survey; total spending is expected to reach $8.4 billion. With 67% planning to buy costumes, licensed choices are topping the lists…


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CANNABIS

Trump, Hilary, and… Cannabis?

With election day fast approaching, there’s another vote Americans must make—for cannabis legalization, a sector worth $60–100 million in licensed retail sales in 2015, according to TLL estimates…


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FOOD/BEVERAGE

Celebrating Coffee With Food

To celebrate National Coffee Day, Dunkin’ Brands Group announced that it will launch a Dunkin’ Donuts branded ready-to-drink coffee line. Plus, see more food extensions from Burger King and Taco Bell…


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Cannabis

Licensed Cannabis the Next Big Thing

This year’s Cannabis World Congress & Business Exposition New York welcomed a disparate crowd as businesses sought to stake a claim in an industry estimated to be worth $5.7 billion in the U.S. in 2015. While TLL estimates place retail sales of licensed legal cannabis at…

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TLL Chart

Celebrities With Licensed Marijuana Products

At $2.7 billion, legal marijuana is the fastest growing industry in America; it’s also a potent social cause. So it’s not surprising that so many celebrities have jumped into the business…

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MARIJUANA

Are Celebrity Chefs the Next Wave in Marijuana Branding?

Celebrities have been quick to seize the branding opportunities offered by the $2.7 billion legal marijuana industry. But up to now, most of the celebrity branding deals have involved maverick musicians like…


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SPORTS

Professional Bull Riders Take Licensing by the Horns

Riding a wave of interest in all things western, Professional Bull Riders is partnering with a new event retail and merchandising company and expanding its wine, fragrance and apparel lines…


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TLL'S 2016 SURVEY

Toys/Games, Food/Beverage & Apparel Lead Growth on Products Side

For the second straight year, toys/games was the fastest growing product category, posting an 8.1% increase. Food/beverage, apparel and accessories rounded out the top performers…


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Food/Beverages

Branded Bottles

Budwieser teams with heavy metal band Metallica to launch a limited edition line of branded beers and the Coca-Cola Co. expands its Coke Bottle 100 program, which marks the centennial of the iconic glass bottle design…

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Beer

Branded Bud

Following in the footsteps of so many rock bands, Metallica has partnered with Budweiser to launch a limited edition line of branded beers in Canada…


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