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HOLIDAY SPENDING

Halloween Spending Up; Entertainment Tops Costume Choices

Halloween spending is expected to reach an all-time high this year, according to the NRF’s Halloween Spending Survey; total spending is expected to reach $8.4 billion. With 67% planning to buy costumes, licensed choices are topping the lists…


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TLL Survey

Apparel Fuels 3.1% Growth in U.S./Canada Fashion Licensing—Global Growth Is Even Higher

For all of its challenges, the fashion licensing industry continues to post strong sales in the U.S. and abroad. Global retail sales of licensed fashion goods totaled…


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LICENSING EXPO 2016

360 Degrees to Every Brand

The 360 program is being ubiquitous amongst brands. See what new developments arose from Licensing Expo 2016…


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HOT MARKETS

St. Patrick’s Spending to Reach $4.8 Billion

A robust 55% of Americans, or 133 million people are planning to indulge in the Irish spirit on Thursday. On average, they’ll spend…


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Retail

Store Check: Target at Culver City, CA

A week before Disney’s Zootopia scampered into theaters accompanied by predictions of a $67 million opening weekend, limited merchandise was on the shelf at Target stores. See how other brands fared…


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VIDEO GAMES/SOFTWARE

Nintendo NY Re-opens With New Merch, Games

The newly branded Nintendo New York store, previously Nintendo World, re-opened Feb. 19th with a new 15-foot gaming screen, exclusive merchandise and guest appearances. See how the company is repositioning its focus on licensed goods and welcomes esports…


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LICENSING BY THE NUMBERS

The Retail Force Awakens: How Much Money Will Star Wars Make?

With The Force Awakens opening next month, Star Wars seems a sure bet to go all the way to the top of TLL’s $100 Million Properties list. But amongst brewing signs of trouble, can the property force its way into success without collatoral damage?…


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Celebrity

Rihanna Teams for Temporary Tattoos

Pop star Rihanna is teaming with jewelry designer Jacquie Aiche on a collection of jewelry-inspired black and gold temporary tats. The collection…

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Trademarks/Brands

New Jersey Highways Become a Brand

They may lack the romance of old Route 66, but the New Jersey Turnpike and Garden State Parkway are traveled by more than 600 million vehicles and one billion people each year—enough to inspire a licensing program…

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Trademarks/Brands

From Brand to Art Work

Playboy’s teaming with Blitzway for a limited edition collection of art figurines designed by global artists featuring iconic Playboy images like the “Bunny” is the latest example of corporate brands being licensed to artists for art work. At $160 a pop, the Playboy deal is more about marketing than profit…

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