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Business

Deals in Short

See some of the latest licensing deals that needed a little more detail.

Featuring: Moose Toys, Square Enix, Fanatics, Nike, Mattel, and more…


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SPORTING GOODS

Pumping Up Brands

While our fitness goals may be more aspirational than not, it’s still a big business. See the latest news to come out of the health and fitness business…


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IN REVIEW

Top 5 Sports Licensing Stories of 2015

Nike’s deals with the NBA and the University of Texas headline a busy year in sports licensing…


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LICENSING LITIGATION

Licensee Accusation: Asics Deliberately Tried to Drive Us Out of Business

The 20-year retail Asics/Windsor Financial retail licensing agreement that looked so promising just a few years ago has all gone terribly wrong. See what you can do to avoid falling into the same trap…


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BIG DEALS

Licensing By The Numbers

Follow the numbers driving the industry.

Featuring: VW scandal, University of Texas, Peppa Pig, Halloween retail, U.K. toy sales, and more…


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WIPE OUT

California Surfing Brand Quiksilver Files Chapter 11

California surfing and skateboard clothing chain Quiksilver Inc. became the latest retailer to file for…


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Collegiate

Adidas Re-Ups with Indiana University for $53.6 Million & More

Indiana University Athletics’ new $53.6 million apparel deal with Adidas is believed to be the fifth richest in all of college athletics. Plus, see more collegiate deals…


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SNEAKER SNUB

Tennis Star Andy Murray Dons Adidas after Signing with Under Armour

Andy Murray shows up at U.S. Open in Under Armour gear and Adidas shoes…


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LICENSING FOR GOOD

New Vans Design Says Skate, Don’t Smoke

Vans x truth line supports teen smoking prevention campaign…


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Sports

MLB & Majestic Re-up

Continuing a partnership that started in 1982, Majestic Athletic will remain the uniform licensee of Major League Baseball Properties through 2019 with exclusive rights to design, produce and distribute on-field uniforms, authentic collection apparel, replica jerseys and other men’s and women’s fan apparel for all 30 MLB teams…

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