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Brief

Licensing Shorts

Get a quick look on what’s going on with counterfeits entering the U.S., how Sony got the rights to “emoji”, and Gen Z’s surprising preference on shopping in brick and mortar locations…


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Toys & Games

Star Wars, Barbie, and Hachimals Top Holiday Toys

While overall holiday sales were expected to increase just 3.4%, retail sales of toys and games are expected to be almost double that figure in 2016—all driven by licensed brands…


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Toys

TIA’s Top Toys of 2016

Congratulations to the 100 finalists for TIA’s 2017 Toy of the Year Awards—about a quarter of which are licensed products. See a selected list and contacts…


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Toys & Games

D&D and Little People in the Hall of Fame

Dungeons & Dragons, Fisher Price’s Little People, and the swing were inducted into the National Toy Hall of Fame. The three join brands like…


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TOYS & GAMES

Top Retailers Tag Holiday Toy Favorites

UPDATE: Walmart, Toys ‘R’ Us, Amazon.com and three other retailers’ top toy lists reflect the growing strength of licensed brands, which account for nearly half of this season’s top picks…


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TOYS & GAMES

Kid’s Tech Goes Back to the Future

The future of kid’s tech products sees an overhaul in traditional play patterns even as less modern concerns are being addressed: education. The answer? Flexibility, customizability, and…


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ENTERTAINMENT/CHARACTER

Rogue Film’s Miniature Launch

In a move reminiscent of last year’s Force Friday unboxing events, Disney revealed the new toy line for upcoming film Rogue One: A Star Wars Story via its YouTube channel. Unlike with last year’s merchandising campaign however…


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TOY SALES

Star Wars Blasts Toy Industry Growth to Century High

U.S. toy sales grew a stellar 7.5% in the first half of this year, outpacing first-half growth in 2015, when full-year growth ended up at 6.7%, according to NPD. The biggest driver: Star Wars, with sales for toys based on the franchise increasing nearly 200% for the year through June, representing $300 million…


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TOYS & GAMES

Summer or Not, Mattel and Hasbro Still Feeling Frozen

The extent to which the world’s largest toy companies are reliant on entertainment/character licenses is clear in a side-by-side comparison of giants Mattel, Hasbro and Jakks Pacific—all of which are feeling the Frozen effect two years after the property stormed retail…


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TLL Survey

Apparel Fuels 3.1% Growth in U.S./Canada Fashion Licensing—Global Growth Is Even Higher

For all of its challenges, the fashion licensing industry continues to post strong sales in the U.S. and abroad. Global retail sales of licensed fashion goods totaled…


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