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APP APPEAL

Licensing for Mobile Games Opens Up to New Players

The mobile game licensing paradigm is changing. Although powerful gaming apps like…


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LICENSING LAW

Unlicensed Use of Trademark Brands in Video Games

Depicting real-life brands makes video games more realistic but may also lead to trademark infringement litigation…


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HOLIDAY RETAIL

Licensed Products Figure Prominently in Season’s First ‘Hot Toys’ List

Star Wars and Disney dominate but Nick, LEGO and others make the cut…


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VIDEO GAMES

EA Brings Bruce Lee Back to Life for UFC Mobile Game

With apologies to the great Ronda Rousey, the biggest star in the EA Sports UFC Mobile game roster may just be a fighter who never even set foot in a UFC octagon…


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ENTERTAINMENT LICENSING

Japanese Phenomenon Poised to Enter U.S. Market

Yo-kai Watch will debut as 3DS game, manga; Hasbro toys coming next year…


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Video Games and Software

DraftKings Plays Ball With MLB Clubs

DraftKings, the official daily fantasy sports partner of MLB, cut a separate deal with 27 of the League’s 30 clubs that will allow users to get exclusive content on the DraftKings iPhone app and integration with MLB’s own At Bat app…

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CONTENT LICENSING

Digital Deals

New digital deals, partnerships, and promotions from Outfit7, Hasbro, Mattel, YouTube celebrities, Rainbow, and MLB…

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Film expansions

Peanuts Video Game

Peanuts Worldwide has licensed Activision Publishing for an original video game tied in to The Peanuts Movie slated for theaters this fall…

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Sports

Jordan Still Rules

No knock against LeBron James, but when it comes to NBA star power, nobody tops Michael Jordan. As if to drive home that point, 2K announced that Jordan, who retired in 2003, will be on the cover of its Special Edition NBA 2K16 video game…

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Entertainment

Disney Reorg Aims to Shore up Video Games

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