This chart was first published Feb. 2, 2015 in conjunction with an in-depth analysis of digital social media stars.
Last updated: Oct. 9, 2015
Property | Source | Contact | Followers ( in millions) | Selected Licensees |
---|---|---|---|---|
PewDiePie (Felix Kjellberg)Swedish video game commentator. | YouTube | Maker Studios | 39.7 (YT), 6.6 (Twitter), 5.8 (Instagram) | MakerShop (apparel), Redbubble.com (apparel), District Lines (apparel), Zazzle.com (apparel), Spreadshirt.com (apparel) |
Smosh (Anthony Padilla, Ian Hecox)Comedy duo produces skits, animations, and video-game themed music videos and playthroughs. | YouTube | Joester Loria Group | 21.2 (YT), 3.2 (Twitter), 2.1 (Instagram, Padilla), 1.5 (Instagram, Hecox), 1.8 (Instagram) | Dynamite Entertainment (comics, graphic novels), District Lines (apparel, accessories), Lionsgate (feature film) |
The Fine Bros. (Benny & Rafi Fine)Brothers produce the React video series, timed spoiler series, narrative web series, and sitcoms. | YouTube | WME | 19.0 (YT; combined) | District Lines (t-shirts) |
Jenna Marbles (Jenna Mourey)American vlogger and former go-go dancer who mines gender dynamics and her two dogs for comedy. | YouTube | Self | 15.5 (YT), 4.0 (Twitter), 3.5 (Instagram) | District Lines (apparel), Redbubble.com (apparel) |
Nigahiga (Ryan Higa)"That Asian on YouTube" riffs on pop culture and life. | YouTube | HigaTV Productions | 15.4 (YT), 1.7 (Twitter) 1.6 (Instagram) | The Merch Collective (apparel, accessories) |
Epic Rap Battles of History (Peter Shukoff, Lloyd Ahlquist)Nice Peter and EpicLLOYD produce comedic rap battles between historic and/or pop culture figures. | YouTube | Maker Studios | 12.6 (YT) | MakerShop (apparel) |
Ray William JohnsonAmerican vlogger known for his "Equals Three" series commenting on viral videos. | YouTube | Self | 10.8 (YT), 1.9 (Twitter) | Hot Topic (apparel), District Lines (apparel), Zazzle.com (apparel) |
CaptainSparklez (Jordan Maron)American personality known for Minecraft gaming videos. | YouTube | Maker Studios | 8.5 (YT) | Jazwares (collectible figures), XREAL (mobile games) |
Bethany MotaAmerican 19–year–old fashion, beauty, and lifestyle vlogger. | YouTube | United Talent Agency | 9.5 (YT), 5.1 (Instagram), 2.7 (Twitter) | Aeropostale (apparel, home decor, jewelry, bags, sandals, electronics accessories) |
Zoella (Zoe Sugg)English fashion and beauty vlogger. | YouTube | Gleam Futures | 9.3 (YT), 5.9 (Instagram), 3.8 (Twitter) | Feel Unique and Superdrug (makeup), Penguin Random House (books) |
Ksiolajidebt, aka KSI (Olajide Olatunji)English video game commentator, comedian and rapper. | YouTube | Self | 8.3 (YT) | Hachette Livre (books), District Lines (apparel), Spreadshirt.co.uk (apparel) |
Michelle PhanAmerican make-up demonstrator and lifestyle brand entrepreneur. | YouTube | Self | 8.0 (YT), 2.0 (Instagram) | L'Oreal (makeup), Penguin Random House (books), Line Webtoons (comics) |
Tyler OakleyAmerican LGBT comedic vlogger with brightly colored hair. | YouTube | AwesomenessTV | 7.7 (YT), 4.7 (Twitter), 5.1 (Instagram) | "MakerShop (apparel), Redbubble.com (apparel, gifts), District Lines (apparel), Simon & Schuster (books), Someecards (digital greeting cards) " |
Shane DawsonAmerican produces sketch comedy shows, song and television parodies, and original music. | YouTube | United Talent Agency | 7.0 (YT), 2.8 (Twitter), 2 (Instagram) | Keywords Press (book), Hot Topic (apparel), District Lines (apparel) |
IISuperwomanII (Lilly Singh)Canadian comedian vlogger with Unicorn Island brand. | YouTube | Self | 6.8 (YT), 1.1 (Twitter) | District Lines (t-shirts, hoodies, accessories, posters), Someecards (digital greeting cards) |
"Mr. Stampy Cat "English video game commentator known for his Minecraft play-throughs. | YouTube | Maker Studios | 6.5 (YT) | Egmont (books) |
Rosanna PansinoAmerican baking show Nerdy Nummies features a nerdy theme. | YouTube | Self | 4.7 (YT) | Atria Books (cookbooks), Represent (t-shirts) |
JacksGap (Jack & Finn Harries)Travel vloggers who documented their gap year in India. | YouTube | Self | 4.1 (YT) | Skreened (apparel, accessories), Redbubble (apparel, accessories) |
Life's S.o. R.a.d.Original YT series featuring top teen vloggers talking about style, shopping, etc. | YouTube | AwesomenessTV | 3.0 (YT, AwesomenessTV channel) | Kohl's (junior apparel) |
MyHarto (Hannah Hart)American vlogger and cooking-oriented comedian who rose to prominence with My Drunk Kitchen. | YouTube | Self | 2.3 (YT) | Dey St. (cookbooks) |
Pixiwoo (Sam & Nic Chapman)English professional makeup artist duo turned beauty tutorial vloggers. | YouTube | Gleam Futures | 1.9 (YT) | Paris Presents (makeup brushes) |
Cassey HoFitness vlogger and creator of POP Pilates workout. | YouTube | Self | 2.6 (YT), 1.1 (Instagram) | 24 Hour Fitness (workouts), Penguin Random House (books), oGorgeous (activewear, acessories) |
Meg DeAngelisFashion lifestyle vlogger and AwesomenessTV star. | YouTube | Self | 1.6 (YT) | PBTeen (homewares) |
Elle & Blair (Elle & Blair Fowler)Sisters produce beauty and style-related tutorials and lifestyle vlogs. | YouTube | APA | Elle: 1.3 (YT), Blair: 1.8 (YT) | Cellairis (phone cases), Blush.com/Skylark (makeup, fragrance), St. Martin Press (books), JustFab.com (shoes, handbags) |
Nash GrierAmerican 17–year–old who produces slapstick comedy, song parodies, and adolescent humor. | Vine | 26 Management Team | 12.2 (Vine), 8.2 (Instagram), 5.0 (Twitter), 4.6 (YT) | Aeropostale (apparel), BLV Brands (apparel, mobile phone cases, throw blankets) |
King Bach (Andrew Bachelor)Comedian Andrew Bachelor landed acting roles including in "House of Lies." | Vine | United Talent Agency | 14.0 (Vine), 4.8 (Instagram) | MakerShop (apparel) |
Brittany FurlanComedic actress and vlogger. | Vine | Endemol Beyond | 9.6 (Vine), 1.4 (Instagram) | Redbubble (t-shirts) |
Logan PaulComedic pratfalls built on athleticism and lack of fear. | Vine, Snapchat | Self | 8.6 (Vine) | Represent (t-shirts), Redbubble (t-shirts, prints) |
Cameron DallasAmerican 20-year-old who produces prankster comedy. | Vine | 26 Management Team | 8.6 (Vine), 5.6 (Instagram), 5.5 (Twitter), 4.0 (YT) | Aeropostale (apparel), BLV Brands (apparel, mobile phone cases, throw blankets) |
Jerome JarreFrench comedian and vlogger. LGBT friendly (which is hard on Vine). | Vine, Snapchat | GrapeStory (Vine), The Collective (YT) | 8.5 (Vine), 1.9 (Instagram), 1.5 (Snapchat), 1.3 (Twitter), 0.9 (YT) | Redbubble (t-shirts, greeting cards) |
Nicholas MegalisCalls himself "Artist. Musician. Idiot." | Vine | Self | 4.8 (Vine) | Simon & Schuster (book) |
Carter ReynoldsAmerican 17-year-old who produces prankster comedy. | Vine | 26 Management Team | 4.4 (Vine), 2.9 (Instagram), 2.5 (Twitter) | Aeropostale (apparel), BLV Brands (apparel, mobile phone cases, throw blankets) |
Hayes GrierAmerican 14–year–old who rose to popularity following his brother Nash Grier. | Vine | 26 Management Team | 4.1 (Vine), 4.3 (Instagram), 3.0 (Twitter) | Aeropostale (apparel), BLV Brands (apparel, mobile phone cases, throw blankets) |
Oh Joy (Joy Cho)American design, fashion, and lifestyle blogger. | Oh Joy | 13.1 (Pinterest) | Target (party goods), Feed (diaper bags), Nod (children's bedding), Twig (children's home decor), Hygge & West (children's furniture), Microsoft (computer accessories) | |
Poppytalk (Earl Einarson, Jan Halvarson)Canadian design blogger focused on design, DIY, handmade, and vintage. | Self | 8.4 (Pinterest) | Target (party goods) | |
Wit & Delight (Kate Arends)Design and fashion lifestyle blogger. | Self | 2.6 (Pinterest) | Target (party goods, towels, home decor, coasters, cutlery, rugs) | |
Jen Selter"Belfie" star known for her prominent derriere. | The Legacy Agency | 7.3 (Instagram), 0.9 (Twitter) | CIRRUS (fitness products) | |
AManNamedPatrick (Patrick Janelle)Vlogger posts iPhone camera stylized photos from his everyday life. | Self | 0.4 (Instagram) | Suitable (men's apparel) | |
Blonde Salad, The (Chiara Ferragni)Fashion blogger. | TBS Crew | 0.2 (Instagram) | Steve Madden (footwear), Lorenzo Barindelli and Paolo Barletta (footwear), books | |
GaryPepperGirl (Nicole Warne)Australian fashion vlogger. | Blog | IMG | 1.4 (Instagram) | Kiehl's (haircare) |
The Pioneer Woman (Ree Drummond)Blogger and best-selling cookbook author | Blog | Self | 0.6 (Pinterest) | Gibson Overseas (tableware, cooking products exclusive for Walmart) |
Apartment Therapy (Maxwell Ryan)Home decor, design, and apartment lifestyle blog. | Blog | Brand Central | N/A | Penguin Random House (books) |
Snob Essentials (Tina Craig, Kelly Cook)BagSnob blog expanded to include beauty, couture, jewelry, shoes, kids and lifestyle. | Blog | Beanstalk | N/A | Artisan House/HSN (handbags) |
Bakerella (Angie Dudley)Baking and decorating blog. | Blog | Self | N/A | Chronicle Publishing (books), Toys 'R' Us (exclusive toys) |
BryanBoy (Bryan Grey Yambao)Korean fashion blogger. | Blog | Self | N/A | Adrienne Landou (fur accessories) |
Cupcakes & Cashmere (Emily Schuman)Food, fashion and lifestyle blogger. | Blog | Brand Central | N/A | Club Monaco (apparel), Coach (handbags), Harry N. Abrams (books) |
Garance DoréFrench fashion blogger known for her streetstyle photography and illustrations. | Blog | Self | N/A | Kate Spade (apparel), Rifle Paper Co. (stationery) |
Hungry Girl (Lisa Lillien)Daily e-mail subscription service about healthy eating. | Blog | Hungry Girl | N/A | St. Martin's Griffin (books), Cooking Channel (TV show) |
Man Repeller (Leandra Medine)Leandra Medine on women's fashion trendsetting meant to repel members of the opposite sex. | Blog | Self | N/A | Hachette (books); Superga (sneakers) |
The Sartorialist (Scott Schuman)Fashion and lifestyle blog. | Blog | Self | N/A | Penguin Random House (books) |
Grumpy Cat (Tardar Sauce)Viral sensation whose deformities make her look perpertually grumpy. | Owner: Tabatha Bundesen, Agent: Ben Lashes | N/A; 18 views (YT) | Dynamite Entertainment (comic books), Chronicle Books (books), Dover Publications (books), Gund (plush), Ganz (apps) |