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Food & Beverages

QSRs Embrace Licensing

“There was a time when chains feared that offering their food in supermarkets would keep consumers away from the restaurants,” notes QSR Magazine. “But that archaic notion has gone by the wayside as quick-service brands are increasingly finding a great deal of success offering some of their products at retail.”

The article goes on to cite examples including Marie Callender’s (which used to be licensed but is now part of ConAgra, which manufactures its own food products), Bob Evans, White Castle, Dunkin’ Donuts, and others that have lines of supermarket food and beverages.

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