“Licensing is a strategic tool for brands to leverage in order to extend their audience reach and gain market share — we are honored to headline Licensing Expo Virtual and share our deep pool of insights and learnings from across Warner Bros. Consumer Products’ wide assortment of portfolios,” says Pam Lifford.
Lifford is responsible for developing all-new fan-engagement business opportunities at WarnerMedia, in addition to aligning current fan-focused activities, while Oberschelp’s role includes oversight of Warner Bros. Consumer Products’ global licensing program that brings new and existing collections to fans.
“We could not be more excited to share that executives from a world-renowned studio with global reach and influence will kick off this year’s event; Lifford and Oberschelp’s address is a must-attend,” says Anna Knight, vice president, licensing, Informa Markets. “Between the two executives, attendees will have access to decades of experience in executing licensing campaigns that have shaped the entertainment sector and will walk away with newfound learnings they can apply to foster brand growth and expansion. Registration for the event is off to a strong start with numbers into the thousands, including many of the world’s leading retailers and licensees such as Wal-mart, Amazon, Hot Topic and many more. This is a huge milestone that underscores the unmatched quality of our exhibitor and speaker roster and the critical need for industry connection.”
The official description of the keynote address is below:
How do you reach a consumer when fragmentation is practically built into the modern purchaser’s DNA? Warner Bros. Consumer Products is super-sizing its franchises across its portfolio to create multiple consumer touchpoints – from content to commerce – enabling it to meet its fans wherever they are. Learn from Pam Lifford and Robert Oberschelp in this fireside conversation that will touch on everything from the power of super fandom to leveraging e-commerce channels in 2021 and 2022, when to pull on direct-to-consumer levers, how to maximize multiple platforms, enhancing collaborations and in-store retail, and so much more in this headline keynote for Licensing Expo Virtual.