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2015’s Most Intriguing Fashion Licensing Deals

Here are 10 highlights from 2015, in no particular order, that made headlines and drove the $39.3 billion worldwide industry for licensed fashion merchandise.

See the complete story here, including worldwide retail sales of licensed fashion merchandise; breakdowns by property type and product category in the U.S. and Canada; and breakdowns by distribution channel.

January: Stella McCartney and Adidas team up for StellaSport, an “athleisure” apparel collection for younger women.

March: Marc Jacobs ceases production of contemporary label Marc by Marc Jacobs and assimilates the lower price point into a signature collection.

April: Target and Lilly Pulitzer collaborate on an exclusive home goods line that sells out in hours and knocks Target’s website offline.

May: Ahead of its planned dive into e-commerce in 2016, Chanel tests the digital waters with a fine jewelry in-store shop on

September: Apple drops a bombshell by announcing a new watch design tie-up with Hermès.

October: Jimmy Fallon and G-III announce plans to collaborate on a sports apparel line, Hands High, featuring sports team logos under a fan’s arms.

November: Karl Lagerfeld launches on e-commerce with, featuring an auction of three one-of-a-kind bags along with the original sketches by the designer.

November: Kate Spade—the person, not the brand—announces plans to launch a shoe and handbag line called Frances Valentine, her first venture since leaving her namesake brand in 2007.

November: Olivier Rousteing’s Balmain x H&M collection opens to stunning success with some fans lining up for days in advance.

December: After making headlines in June by replacing Adidas as the NBA’s official on-court uniform and apparel provider, Nike inks a lifetime deal with LeBron James reportedly worth over $1 billion.


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