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Blue Kangaroo Expands With Five New Staffers in the UK

The UK creative agency Blue Kangaroo says it has taken on five new graduates to help manage the acquisition of major new contract wins from existing clients in the toy, entertainment, and licensing sectors.

Blue Kangaroo is a Gateshead-based agency that works with some of the world’s largest character licensing brands. The company says it’s expanded this month due to an exponential increase in workload and a desire to “future proof the company” by investing in young, up and coming talent. 

The expansion has been targeted for the digital and retail sectors due to an unprecedented demand for the company’s services in these areas.

The creative team at Blue Kangaroo, including (from left to right) Elisa Edmondson, Paul Richards, Adam Dawson, Ben Chick, Rachael Blackburn, Dylan Knights, and Managing Director Jason Knights.

Jason Knights, Managing Director of Blue Kangaroo is also a Northern Powerhouse Export Champion for the Department of Industry and Trade, and he has seen his business export around 80 per cent of their services to EMEA, LATAM, APAC as well as NAD. Despite his extensive links with the rest of the world, Jason still retains a passion for the area that adopted him after he left the army 30 years ago. 

“I’m fiercely proud of the North East and the incredible skills we have here which is why we have invested heavily in employing locally-based people to help take Blue Kangaroo onto the next stage of our journey,” Knights said. 

Now celebrating its fifteenth anniversary, the company specializes in brand strategy, design, digital and retail. Blue Kangaroo has generated growth particularly in the United States where it works with brands including Lucas Film, The Walt Disney Company, NBC Universal Studios, Mattel, Tomy, and Warner Bros., among many others. Expansion into Europe has also recently occurred and new opportunities are constantly being developed by the firm. 

The five new members of the team are junior designers Rachael Blackburn, Adam Dawson, and Elisa Edmondson while Dylan Knights and Ben Chick take on the roles of creative coordinators. 

“Our recruitment process was very thorough, and I’m satisfied that we have the very best young people with the right skills, mindset and drive to take us to where we need to be,” said Knights. “In our business we must deliver excellence every time as there are no second chances when you are managing a client base like ours.” 

Junior Designer/Illustrator Elisa Edmondson, 24, had freshly graduated from Newcastle College and was actively looking for a job in the design industry when she applied to Blue Kangaroo. Originally from Paris, Elisa is looking forward to making her mark in the design industry.

“Blue Kangaroo took a chance on me and offered me a job despite being a young graduate,” said Edmondson. “Not only do I get to work on exciting projects but with their help I am also learning more about the industry and becoming a better designer. I’m now working with brands that are recognisable everywhere on the planet and that fact is one of the reasons why I applied for the role.”

Knights says he is placing a lot of faith in his new team and is already looking further ahead to expand the company even further. 

“We’ve grown incredibly in the last fifteen years and a lot of that is to do with the skills that the team have and the way that we work with our partner clients,” he said. “I’m confident that our new team members will carry on the great tradition we have of delivering excellence and that for the next fifteen years and beyond our clients will continue to use the Gateshead-based brand creative agency with a world-wide customer footprint.”

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