By Allison Watkinson
TLL Reporter
The global lifestyle brand Blvck has partnered with Epic Games’ Fortnite for a licensed collection of apparel and accessories.
The licensed capsule collection features a monochromatic color palette with characters and references from the Fortnite game.
Fortnite is an online game platform created by the video game and software developer Epic Games. Fortnite features three different modes including a player-vs-player Battle Royale mode, a cooperative player-vs-environment Save The World mode, and a player-driven sandbox mode called Fortnite Creation.
The Blvck x Fortnite capsule collection consists of t-shirts, hoodies, shorts, and lifestyle accessories such as a Blvck x Fortnite Tumbler. The products in the co-branded collection also include texture variation, artistic prints and embroidery.
All Blvck x Fortnite products were created by Blvck’s CEO, Julian O’hayon, alongside his design team. The promotional video for the collection was rendered by Blvck Paris designers in Epic Games’ Unreal Engine.
Founded in 2017, Blvck Paris is a luxury lifestyle brand that is known for its all black clothing, accessories, home goods, NFTs, and digital products. Blvck has established a strong social media, metaverse and blogging presence with the intent to promote an aspirational lifestyle and brand identity.
The collection is available for purchase at Blvck Stores and on the official Blvck e-commerce website.