Broad Street Licensing Group has secured multiple new partnerships to expand the reach of the Subway brand into new consumer goods categories.
These products aim to create new and innovative ways for fans to engage with the brand across multiple retail channels.
Broad Street Licensing Group is an award-winning global restaurant, food and beverage brand licensing agency. BSLG is a full service agency that provides its clients with licensing representation and brand acquisition services.
The agency has been named one of License Global magazine’s Top Global Licensing Agencies for 10 consecutive years. BSLG is the exclusive brand licensing agency for Subway Restaurants.
For 25 years, BSLG’s focus on bringing brands into food and beverage retail channels has provided clients with experience, expertise and success across multiple categories, channels, and delivery platforms.
New licensees for the Subway brand include:
- Zuru for licensed Collectible Toys.
- World Tech Toys for a children’s Role-Playing Subway Restaurant Set.
- Bio World Merchandising for a wide range of Apparel and Accessories.
- Glamlite for a Food Inspired Makeup Line and Accessories.
“We are excited to welcome our new licensing partners to Subway,” said Michele DiNello, Vice President Meetings, Events and Community Relations and Executive Director Subway Cares Foundation at Subway Restaurants.
“Our newest licensees that we have selected will help to extend the Subway brand in new and exciting areas that will engage our strong fan base with products that will surprise and delight consumers of all ages.”
Broad Street will continue to add new partnerships across lifestyle and brand inspired food and beverage categories for the Subway restaurant chain.
Subway restaurants continue to evolve the dining experience by offering guests in more than 100 countries fresh ingredients. The franchise serves over 6 million made-to-order sandwiches created each day.