THE UK’S BEST-TASTING POPCORN BRAND TEAMS UP WITH THE KING OF BEERS
The UK’s Princes of Popcorn have teamed up with the King of Beers to come out with a Budweiser flavored popcorn, in a deal brokered by IMG.
The new product comes from Joe & Seph’s, a family business that has grown over the past decade to become one of the UK’s leading purveyors of snacks, but particularly for wildly varied flavors of popcorn.
Lovingly handmade in small batches in Joe & Seph’s London-based kitchen by co-founder Joe and his skilled team of pastry chefs. The Budweiser edition is infused with 17% real beer, capturing the flavor profile of this American icon. It is made from the finest air-popped popcorn and hand coated in smooth buttery caramel to deliver a sweet hit that finishes with Budweiser’s perfectly balanced smooth taste.
“Joe & Seph’s is delighted to join forces with the King of Beers to create a Budweiser popcorn,” said Adam Sopher, co-founder at Joe & Seph’s. “Our brands share the same values and commitment to creating the best quality food and drink and this exciting new flavor launch finally provides Budweiser fans with the perfect gourmet snack for enjoying with a cool Budweiser!”
The perfect gastronomic partnership, both brands are renowned for their quality, craftmanship and working with the finest ingredients. Joe & Seph’s is literally at the top of their profession, having won more Great Taste Awards than any other popcorn brand, while Budweiser has a unique heritage that dates to 1876 and is made with the choicest hops, rice, and barley malt.
Joe & Seph’s says its “Willy Wonka style, flavor-sequencing technique” unlocks different taste elements, one after the other with every crunch. In just one mouthful of this new snacking sensation, taste buds are hit with the sweet, buttery taste of caramel which is rounded off with a smooth Budweiser finish.
Fans of Joe & Seph’s have been desperate to combine their love of gourmet popcorn with this classic American beer for some time, and Budweiser Senior Brand Manager Jessie Landers says the company is thrilled with the result.
“We are delighted to be expanding our offering into food with the launch of Budweiser flavoured popcorn,” said Landers. “With the strength of the Budweiser brand behind it and our iconic American-style lager flavour, we look forward to offering consumers the perfect gourmet snack to pair with a refreshing bottle of Budweiser.”
Established in 2010, Joe & Seph’s is a family business based in London that has revolutionised the market over the last decade with its handmade, gourmet popcorn and caramel sauces. Award-winning innovators, the brand handcrafts the best reviewed popcorn in the UK, with over 67 Great Taste Awards for their imaginative range.
The Joe & Seph’s Budweiser popcorn is priced at £4.00 for the 75g pouch and £1.99 for the 30g snack pack and is available at www.joeandsephs.co.uk a true Aladdin’s cave of snacking and confectionary creativity. It is also available on MoonPig in the Budweiser Beer & Popcorn with Official Pint Glass Gift Set for £11. Joe & Seph’s Budweiser popcorn is for 18yrs + purchase only.