By Allison Watkinson TLL Reporter Felix the Cat Productions has appointed Surge Brands as the exclusive global licensing agency for its Poindexter character IP. Created by Joe Oriolo in the 1950s, Poindexter is a main character from the long-standing animated franchise, Felix the Cat. Originally known as Felix's sidekick and best friend, Poindexter will now be … [Read more...] about Surge Brands Named Poindexter’s Licensing Agent
Archive
Beanstalk Appointed Licensing Representative for Feed
By Allison Watkinson TLL Reporter Beanstalk has been named the official licensing representative for the Feed brand across Canada and the U.S. Feed is a certified B corporation and social impact lifestyle brand that manufactures and sells utilitarian-style tote bags to support its non-profit partners. The company's line of tote bags are designed and manufactured using … [Read more...] about Beanstalk Appointed Licensing Representative for Feed
Licensing Roundup: Guess Who’s in India? and Mattel Goes Manga
Compiled by TLL Staff Guess? Inc. Partners with Tata CLiQ to Launch GUESS JEANS in India Guess? Inc. has announced its entry into the Indian market with the launch of GUESS JEANS, its California-based denim lifestyle brand. The launch is being executed through a long-term franchise partnership with Tata CLiQ, the e-commerce platform of the Tata Group. Under the … [Read more...] about Licensing Roundup: Guess Who’s in India? and Mattel Goes Manga
Products of Change Expands Its Impact with Spring Fair Sessions and FSPA Partnership
By Gary Symons TLL Editor in Chief Products of Change (POC) is set to lead conversations on sustainability at the upcoming Spring Fair in the UK, and has announced a new partnership with the Federation of Sports and Play Associations (FSPA). Celebrating its 75th anniversary, the Spring Fair, a premier UK retail trade event, will take place from February 2–5, 2025, at … [Read more...] about Products of Change Expands Its Impact with Spring Fair Sessions and FSPA Partnership
Authentic Partners with Sports Casuals for Reebok Golf Expansion
By Allison Watkinson TLL Reporter Authentic has partnered with Sports Casuals International (SCI) to expand the Reebok brand with performance golf apparel. Through the licensing partnership, SCI will design, manufacture and distribute Reebok-branded adult performance golf apparel for men and women. SCI will be Reebok’s apparel partner, while Reebok Design Group … [Read more...] about Authentic Partners with Sports Casuals for Reebok Golf Expansion
Black+Decker Enters Smart TV Sector in India
By Gary Symons TLL Editor in Chief Black+Decker, a brand best known for tools and appliances, is now offering Smart TVs through a partnership with India's Indkal Technologies. “With over 100 years of innovation, BLACK+DECKER continues to expand its portfolio to meet the needs of our evolving consumers,” said Amit Datta, Commercial Director Licensing, Stanley Black … [Read more...] about Black+Decker Enters Smart TV Sector in India
Diversity Sells, But The Entertainment Industry Still Has a Long Way to Go
By Gary Symons TLL Editor in Chief The Entertainment and Character sector drives more sales of licensed products and services than any other, so the characters you see depicted form a critical part of the licensing mix. According to recent research, however, both the entertainment and licensing industries are missing out on sales due to a lack of diversity in the mix … [Read more...] about Diversity Sells, But The Entertainment Industry Still Has a Long Way to Go
Safilo and Under Armour Renew Eyewear Licensing Partnership
By Allison Watkinson TLL Reporter Safilo Group and Under Armour have signed a renewal for their global eyewear licensing partnership that will extend until 2031. Through the renewed agreement, the two companies will continue to collaborate on licensed eyewear solutions inspired by the Under Armour performance brand. Designed for professional athletes and consumers, … [Read more...] about Safilo and Under Armour Renew Eyewear Licensing Partnership
Poetic Brands Announces Le Mans x Steve McQueen Apparel
By Allison Watkinson TLL Reporter Poetic Brands has signed an agreement with the ACO to develop licensed apparel for the organization's Le Mans x Steve McQueen collaboration. Per the terms of the licensing agreement, Poetic Brands will design, manufacture and distribute a wide range of clothing inspired by film star Steve McQueen and the Le Mans racing brand. “For … [Read more...] about Poetic Brands Announces Le Mans x Steve McQueen Apparel
ITV Named Licensing Representative for The Masked Singer UK
By Allison Watkinson TLL Reporter Bandicoot Scotland has appointed ITV Studios as the official licensing agent for The Masked Singer TV series in the UK. As the new UK representative for the reality TV franchise, ITV Studios' licensing team will work to expand The Masked Singer brand across a wide range of product categories. “After 6 amazing series, The Masked Singer … [Read more...] about ITV Named Licensing Representative for The Masked Singer UK