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BeHippy Spreads Peace, Love and Licensing in Deal With L2 Brands

BeHippy, the brand that started by selling products out of a VW microbus, is now going national in a deal with L2 Brands for apparel and accessories. L2 Brands owns League Legacy, which is a… . . . read more

Artist Jonathan Koon Teams Up With Metaverse Creator Highstreet

The retail-focused metaverse platform Highstreet has partnered with artist and fashion entrepreneur Jonathan Koon to launch the Mostly Heard Rarely Seen 8-Bit NFT drop. The partners want to turn retail shopping into a metaverse onboarding experience,… . . . read more

Feature Report: Is There a Future for NFTs After Market Meltdown?

By Gary Symons TLL Editor in Chief If you want to know how investors feel about NFTs right now, just follow the sound of the screaming. That should lead you to the hilariously apt Bear… . . . read more

TV Licensing: Discovery Launches CP Program for Shark Week

Discovery Channel is diving deep into the world of consumer products this week with the unveiling of its CP program for Shark Week 2022. Now in its 34th year, Shark Week has become a massively… . . . read more

GAP Partners on New Lines for Eyewear, Home Products

The fashion outlet Gap has announced two major new partnerships for branded eyewear and kids’ home products. The eyewear deal sees Gap partnering with the global eyewear company De Rigo, launching their first collection of… . . . read more

Wildbrain Unveils Teletubbies Fashion Collection for Pride 2022

By Gary Symons TLL Editor in Chief The surprisingly controversial Teletubbies have just released a new fashion collection for Pride Week 2022 in a collaboration with GoGuy and ellesse. Rights holder Wildbrain says it has… . . . read more

Metaverse Licensing: Barbie Joins Collaboration With Forever 21 and VBG on Roblox

By Gary Symons TLL Editor in Chief The metaverse licensing company Virtual Brands Group is on a roll. After winning a coveted Licensing Excellence award for its collaboration with Forever 21 and Roblox, Virtual Brands… . . . read more

Fashion Brand Custo Barcelona Partners With Art Ask Agency

By Allison Watkinson TLL Reporter Art Ask Agency has added the international fashion brand Custo Barcelona to its portfolio of lifestyle licenses. Art Ask Agency is an international licensing agency that offers complete services to… . . . read more

Pride Month: TomboyX Partners With Target on Inclusive Fashion

By Allison Watkinson TLL Reporter TomboyX, the LGBTQ+ size and gender inclusive intimate and apparel brand has launched an exclusive collaboration with Target on designs to celebrate Pride Month. “We’re excited for this collaboration which… . . . read more

Fashion Licensing: Long Awaited Adidas x Gucci Line Dropped Tuesday

By Gary Symons TLL Editor in Chief Unlikely partners Gucci and Adidas dropped their long anticipated fashion collection Tuesday, after a nine-month wait. The collection was originally born on the Exquisite Gucci runway in Milan,… . . . read more


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