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I Scream, You Scream, And Now Dogs Scream For Ice Cream

Dogs have always loved ice cream … but unfortunately, ice cream has not always loved dogs. Thanks to a deal brokered by The Point.1888 between the Battersea animal charity and Britain’s carbon negative ice cream… . . . read more

Bravado Lands Sprawling Merch Deal With Warner Bros.

Warner Bros. Consumer Products has signed a massive, wide-ranging licensing agreement with Bravado, an entertainment branding and merchandise company that is a subsidiary of Universal Music Group. The two firms announced a collaborative licensing agreement… . . . read more

Stamp Collection A Global First For Minecraft

Microsoft’s Australian and New Zealand licensing agency for Minecraft, Merchantwise Licensing, has secured another world first for the brand with Australia Post set to produce a brand-new Minecraft themed licensed stamp pack. Designed by Australian… . . . read more

Aardman Announces Hilarious New License Deals

The hilarious Animation studio Aardman has announced several new licensing deals for two of its most famous brands, Wallace & Gromit, and the spinoff Shaun the Sheep. The Wallace & Gromit series of short stop-action… . . . read more

Budweiser Says It’s About Time For Some Beer-Flavored Popcorn!

THE UK’S BEST-TASTING POPCORN BRAND TEAMS UP WITH THE KING OF BEERS The UK’s Princes of Popcorn have teamed up with the King of Beers to come out with a Budweiser flavored popcorn, in a… . . . read more

MBLM Expands Into Asia, Opens Office in Seoul

The vowel-free licensing company MBLM (pronounced ‘Emblem’) says it has taken its first giant step into the Asian market, opening a new office in Seoul, Korea, headed by industry veterans. MBLM describes itself as a… . . . read more

Brand Alliance Joins LIFE Line-Up

Bulldog signs up the leading apparel licensee to create day and nightwear ranges Brand Alliance has signed a deal with Bulldog Licensing, which represents the licensing rights for LIFE throughout Europe, to create a range… . . . read more

Fine Art Meets Fine Fragrance At Van Gogh Museum

Floral Street, the independent, clean and sustainable, award-winning brand, is the first fragrance partner of the internationally renowned Van Gogh Museum in Amsterdam. In a four-year deal brokered by Licensing Link Europe, across fragrance and… . . . read more

UFC Taps Startup Fabacus For Fan Reward Program

In a dream come true for a tech startup, the licensing data firm Fabacus has been tagged by UFC to launch a global consumer rewards program for fans purchasing UFC licensed products. UFC is the world’s… . . . read more

Reporters Without Borders And Minecraft Win Super REGGIE Award

By Gary Symons TLL Editor in Chief A brilliant campaign for press freedom, forged by Reporters Without Borders – Germany and the popular video game Minecraft, has won the top prize at the 2021 ANA… . . . read more