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Seismic Shakeup in Publishing as Bertelsmann Buys Simon & Schuster

The parent company of America’s largest publishing house, Penguin Random House, has emerged the victor in a bidding war for the country’s third largest book publisher. Bertelsmann says it has reached an agreement to purchase… . . . read more

Kareem Abdul-Jabbar & Bruce Lee Fight for Social Justice

By Gary Symons, TLL Editor in Chief NBA star Kareem Abdul-Jabbar announced this week his first-ever partnership with the estate of his dear friend, the late martial arts phenomenon Bruce Lee. The collaboration between these… . . . read more

How to Play the Game of Video Game Licensing

Video gaming has arguably become the single largest market for digital media licensing in the world, surpassing film, television, music and sports, and if there’s one thing that irritates Chris Petrovic and Shaan Akbar, it’s… . . . read more

Tommy Hilfiger Appoints Avery Baker as President and Chief Brand Officer

Tommy Hilfiger announced a huge change to their business Thursday, announcing Avery Baker will take over as President and Chief Brand Officer, with global responsibility for the brand’s products and marketing across all categories, regions… . . . read more

Jazwares Hits High Note With Do, Re, & Mi Toy Deal

Toy company Jazwares is hitting a high note this year, after being tapped to create a new line of toys inspired by the upcoming animated kids’ series Do, Re & Mi, to be aired on… . . . read more

Pop Star Dua Lipa Will Be the Face of Puma’s Women’s Business Unit

By Gary Symons, TLL Editor in Chief Puma announced this week it has signed Dua Lipa as a brand ambassador, adding to the already robust roster of stars affiliated with the German sportswear giant. Just… . . . read more

Genius Brands Announces Strategic Acquisition of ChizComm Ltd. and ChizComm Beacon Media

With Over $100 Million Dollars in Annual Aggregated Media Spend, ChizComm is the Largest Purchaser of Children’s Media in North America By Gary Symons, TLL Editor in Chief The global brand management company Genius Brands… . . . read more

Hello Kitty Scores Partnership With Bandai UK’s Tamagotchi

It’s been a busy and successful week for Sanrio’s Hello Kitty property, as the company followed up on its partnership with Mattel’s Barbie, announcing a collaboration with the popular Tamagotchi ‘virtual pet’ game. Tamagotchi was… . . . read more

Cuteness Overload: Barbie Partners with Hello Kitty

US toy giant Mattel has partnered with Sanrio to create a branding dynamo, combining the iconic Barbie line with the globally popular Hello Kitty brand for the first time. The two companies say they will… . . . read more

Busy Day as EA Inks Deals with UFC and the NHL

Gaming giant Electronic Arts (EA) has announced two new multiyear extensions of its agreements with the UFC and the NHL, allowing the company to continue putting out its popular sport simulation games on all platforms…. . . . read more


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