FREE Report: Licensing in the Metaverse
Don’t miss out on the hottest trend in licensing today—making real money in the virtual world. Read this report to learn how you can capitalize on this trend today!

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Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts

Busy Day as EA Inks Deals with UFC and the NHL

Gaming giant Electronic Arts (EA) has announced two new multiyear extensions of its agreements with the UFC and the NHL, allowing the company to continue putting out its popular sport simulation games on all platforms…. . . . read more

Super Oops: Why the Snyder Cut of Justice League was Removed from HBO

If you’re a DC Comics fan anxiously awaiting the release of the controversial ‘Snyder Cut’ of Justice League, then you’re likely aware the first epic trailer has been pulled from YouTube and other video or… . . . read more

TikTok Inks Critical Licensing Deal with Sony Music

Another day, another TikTok licensing deal to report, but in this case, the agreement is critical to the way TikTok operates.  TikTok announced this week it has reached a new agreement with Sony Music Entertainment… . . . read more

Canadian Bill Could Change the Game for Streaming Services

By Gary Symons Nov. 4, 2020 The federal government in Canada has tabled a bill proposing amendments to its Broadcasting Act that will force major changes for streaming services like Netflix, Crave, Disney+, Amazon Prime… . . . read more

Sun-Maid Partners with TreImage to Extend Its Iconic Raisin Brand

Sun-Maid®, the iconic raisin brand, announced Nov. 2 it has selected licensing and marketing agency TreImage, LLC, to assist in expanding its brand extension program. As the world’s largest raisin and dried fruit producer on the planet,… . . . read more

Nina Hahn Tapped by ViacomCBS to Lead Kids’ Programming Launch

Nickelodeon’s International SVP of production and development Nina Hahn has been tapped by ViacomCBS International Studios (VIS) to oversee the launch of a new kids’ programming initiative. VIS Kids is broadening its global kids content… . . . read more


The Week in Licensing Deals

LEGO How do you get to Sesame Street? Easy, just ask Lego. The European construction toy giant is bringing out a Sesame Street-themed set for the first time called Lego Ideas 123 Sesame Street. The… . . . read more

Sport and Movie Licensing on Life Support in the Year of COVID-19

If 2020 had been a normal year, with no pandemic, the world would be filled with people sporting T-shirts, hats, and other merchandise from the 2020 Tokyo Olympics, injecting billions in revenue into licensing companies,… . . . read more


Licensed Entertainment/Character Sales Jump 3.7% to $13.5 Billion in U.S. & Canada

Retail sales of licensed entertainment- and character-based merchandise were up 3.7% in 2019 within the U.S. and Canada, according to The Licensing Letter’s Annual Licensing Business Survey

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U.S. & Canada

Licensed Retail Sales in U.S. & Canada Jump 3.2% to Reach $114 Billion in 2019

Licensed retail sales in the U.S. and Canada jumped 3.2% in 2019 to reach $114.0 billion in total, according to TLL’s Annual Licensing Business Survey…

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