WildBrain CPLG has signed a virtual tsunami of licensing deals globally for Yale and Harvard universities. For Yale University, which WildBrain CPLG represents in EMEA, Russia, Australia and North America, a deal has been signed with Australian retailer Cotton On for a Spring/Summer 2021 range of adult and kids’ apparel, accessories, stationery, wall art and homewares, now … [Read more...] about Wildbrain Signs Deals For Big Brains at Yale and Harvard
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Wildbrain Signs Deals For Big Brains at Yale and Harvard
WildBrain CPLG has signed a virtual tsunami of licensing deals globally for Yale and Harvard universities. For Yale University, which WildBrain CPLG represents in EMEA, Russia, Australia and North America, a deal has been signed with Australian retailer Cotton On for a Spring/Summer 2021 range of adult and kids’ apparel, accessories, stationery, wall art and homewares, now … [Read more...] about Wildbrain Signs Deals For Big Brains at Yale and Harvard
Topps Loses MLB License To Fanatics
By Gary Symons TLL Editor in Chief In a major upset, Major League Baseball has dropped Topps from its trading card roster, and has given the lucrative licensing agreement to sports merchandise giant Fanatics. The change will take place over time, due to the nature of the contracts. The Topps contract for player images expires in 2022, which the players’ union controls, while … [Read more...] about Topps Loses MLB License To Fanatics
An Explosion of Licensing Deals for Crunchyroll
Anime is more popular than ever around the globe, and the fortunes of Anime streamer Crunchyroll have also soared in terms of new licensing deals. Crunchyroll is a global anime brand with more than 5 million subscribers and over 120 million registered users, and just last week became even more influential as it was acquired by Sony Pictures Entertainment from AT&T. The … [Read more...] about An Explosion of Licensing Deals for Crunchyroll
Sweet Deal Between Mars Wrigley and Brand Central
Brand Central has landed a major account, signing a partnership with confectionery giant Mars Wrigley, maker of many of America's favorite candies and snacks. Mars Wrigley is known for their leading portfolio of iconic brands such as M&M’S, SNICKERS, SKITTLES, STARBURST, TWIX, DOVE, EXTRA, and Hubba Bubba, among others. Now, the company has selected global brand licensing … [Read more...] about Sweet Deal Between Mars Wrigley and Brand Central
Retail Sales For ZAG’s ‘Miraculous’ Top $1 Billion
After just four seasons on air, the ZAG hit show Miraculous - Tales of Ladybug & Cat Noir has topped an astounding $1 billion in retail sales revenue. Not surprisingly, that news coincides with the announcement of a slate of all new US licensees for the in-demand brand. Miraculous was created by ZAG and co-produced with ON kids & family (Mediawan), and has just … [Read more...] about Retail Sales For ZAG’s ‘Miraculous’ Top $1 Billion
Facebook Launches Metaverse With ‘Horizon Workrooms’
By Gary Symons TLL Editor in Chief If you're a subscriber to The Licensing Letter's monthly magazine, you likely have already read how the rapidly developing 'Metaverse' is about to transform the licensing industry. In the August edition of The Licensing Letter, we presented a major report on how the Metaverse is being developed, which companies are leading the … [Read more...] about Facebook Launches Metaverse With ‘Horizon Workrooms’
Facebook Launches Metaverse With ‘Horizon Workrooms’
By Gary Symons TLL Editor in Chief If you're a subscriber to The Licensing Letter's monthly magazine, you likely have already read how the rapidly developing 'Metaverse' is about to transform the licensing industry. In the August edition of The Licensing Letter, we presented a major report on how the Metaverse is being developed, which companies are leading the … [Read more...] about Facebook Launches Metaverse With ‘Horizon Workrooms’
Facebook Launches Metaverse With ‘Horizon Workrooms’
By Gary Symons TLL Editor in Chief If you're a subscriber to The Licensing Letter's monthly magazine, you likely have already read how the rapidly developing 'Metaverse' is about to transform the licensing industry. In the August edition of The Licensing Letter, we presented a major report on how the Metaverse is being developed, which companies are leading the … [Read more...] about Facebook Launches Metaverse With ‘Horizon Workrooms’
Brand Liaison Secures Trollface Deals For Baozou
If you spend any time on Internet forums, you already know Trollface, the meme designed to poke fun at internet trolls since 2008. Now, Baozou Ltd. has announced it has signed three new licensing deals for Trollface, one of the world's most popular memes. Baozou says its licensing agent The Brand Liaison has secured new licensing deals with YouTooz, Brisco Apparel and Just … [Read more...] about Brand Liaison Secures Trollface Deals For Baozou