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Fine Boots Put Buffalo Trace Distillery in Fine Spirits

By Allison Watkinson TLL Reporter Brandgenuity has brokered an agreement between Wolverine and Buffalo Trace to launch a special-edition boot for the online retailer Huckberry. Brandgenuity is an independent licensing agency that extends brands into… . . . read more

FIFA 23 To Feature Indigenous Art From Musqueam Indian Band

By Gary Symons TLL Editor in Chief EA Sports just announced a licensing deal with the Musqueam Indian Band in Vancouver for its FIFA 23 video game. It’s an announcement that strikes home for me,… . . . read more

Experiential Licensing: Crayola To Expand Its Crayola Experience Franchise

By Allison Watkinson TLL Reporter Crayola has entered a licensing agreement with BrightColors to open new Crayola Experience venues over the next five years. “Today Crayola embarks on an expansion effort with a best-in-class partner… . . . read more

Rube Goldberg & Lunchables Reinvent Concept of ‘Playing With Your Food’

The crazy but always fascinating 2023 Rube Goldberg Machine Contest will be sponsored by Lunchables, giving kids a chance to seriously play with their food. The Rube Goldberg Institute for Innovation & Creativity says the… . . . read more

Update: Trademark Filings Reveal Kanye West’s Licensing Strategy

By Gary Symons TLL Editor in Chief New trademark filings by Kanye West may help reveal the music star’s long-term goals, particularly after he terminated his licensing relationship with Gap Inc. According to a report… . . . read more

Who’s News: Major Changes to the Board of Hasbro

By Allison Watkinson TLL Reporter Hasbro, Inc. has announced that Kenneth A. Bronfin and Edward M. Philip will retire from the company’s Board of Directors. “On behalf of the entire Board of Directors and Hasbro… . . . read more

Licensing Law: Kanye West Ends Partnership With Gap

By Gary Symons TLL Editor in Chief Rapper and entrepreneur Kanye West has abruptly ended his relationship with Gap Inc., accusing the company of failing to meet its obligations. West’s lawyers sent a letter to… . . . read more

Corus Opens New Studio For Book-Based Content

The Canadian production company Corus Entertainment is opening a new production company for live action content based on books. Corus, a successful entertainment company with global scope, says it has signed an overall deal with writer-producer… . . . read more

Van Leeuwen Ice Cream Spices Up Its Game With Tapatio

By Allison Watkinson TLL Reporter Van Leeuwen Ice Cream has launched a new collection of limited-edition ice cream flavours for purchase at Walmart locations nationwide. For its third product rotation at Walmart, Van Leeuwen has… . . . read more

Kixi Signs Broad Licensing Agreement for Nelvana Content

By Allison Watkinson TLL Reporter The streaming service Kixi has announced a licensing agreement with Nelvana for more than 300 episodes of their popular cartoon series. The collection includes classic series such as Franklin and… . . . read more


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