The hit mobile gaming brand Angry Birds has expanded its toy lines with the new Zzzopa Spinner Ball from PMI Trading. The licensing deal between Angry Birds rights holder Rovio Entertainment and PMI Trading & Enterprise was brokered by IMG, a global licensing agency. Achieving massive success in the market, Rovio’s Angry Birds will be the first-ever license for PMI’s … [Read more...] about Angry Birds Releases New Zzzopa Spinner Ball in Deal With PMI
Archive
Epic Games and Microsoft Strike Blow Against Apple and Google
By Gary Symons TLL Editor in Chief The hit game Fortnite is returning to iOS and Android devices, thanks to an innovative licensing deal between Epic Games and Microsoft. The deal also strikes a blow against the closed environment of Apple's App Store and Alphabet's Google Play store, which currently hold a monopoly on app payments for those platforms. The deal will see … [Read more...] about Epic Games and Microsoft Strike Blow Against Apple and Google
Take Our Survey on Future of Licensing
By Gary Symons TLL Editor in Chief It's time again for The Licensing Letter's Annual Licensing Survey! Once again, we issue this survey during a period of unprecedented change and challenge for the licensing industry. From the waning impacts of the COVID-19 pandemic, to the rippling effects of the war in Ukraine, and the ongoing disruptions to the global logistics … [Read more...] about Take Our Survey on Future of Licensing
Special Report: How Unreal Engine 5 Will Turbocharge the Metaverse
The Licensing Letter Analyzes How New Open Source Software Will Propel the Metaverse Forward, and How That Will Impact Licensing Over the Next Five Years By Gary Symons TLL Editor in Chief A lot of people in licensing may not pay much attention to software development tools, but with the debut of Unreal Engine 5, they definitely should. For years now Unreal Engine from Epic … [Read more...] about Special Report: How Unreal Engine 5 Will Turbocharge the Metaverse
Igloo and Jeep Partner on Super Cool Outdoor Adventures
Jeep is partnering with one of the coolest outdoor brands, releasing the first-ever Jeep Playmate coolers from Igloo for 4x4 enthusiasts. The new coolers feature original artwork geared toward Jeep brand enthusiasts who want to keep their refreshments ice-cold throughout every journey. “The Jeep brand embodies the spirit of adventure while Igloo further enhances the good times … [Read more...] about Igloo and Jeep Partner on Super Cool Outdoor Adventures
BBC Signs Tycoon As Licensing Agent For Hit Show Bluey
By Allison Watkinson TLL Reporter BBC Studios has hired Tycoon to expand licensing for the hit children's show Bluey into South and Central America. Bluey, an Australian production about a Blue Heeler puppy and his family, has become a runaway global hit, with a significant licensing program. BBC Studios is now looking at a major expansion for retail and licensing … [Read more...] about BBC Signs Tycoon As Licensing Agent For Hit Show Bluey
Cartoon Saloon BD to Oversee Licensing For My Father’s Dragon
By Allison Watkinson TLL Reporter Licensing for the Netflix film My Father's Dragon will be handled by Cartoon Saloon Brand Development, a division of the animation studio. My Father's Dragon is produced by Cartoon Saloon, a five-time Academy Award, Golden Globe, BAFTA, and Emmy-nominated animation studio. While most films get outside representation for licensing campaigns, … [Read more...] about Cartoon Saloon BD to Oversee Licensing For My Father’s Dragon
Licensing Partnerships: LMCA and Stobbs Form Joint Venture in Europe
By Gary Symons TLL Editor in Chief The brand licensing agency LMCA is expanding into Europe in an innovative partnership with the IP law firm Stobbs. The new partners say their collaboration will offer clients in Europe a powerful new way to promote and protect their brands. LMCA is one of the world's largest licensing agencies, with its HQ in New York and branch offices in … [Read more...] about Licensing Partnerships: LMCA and Stobbs Form Joint Venture in Europe
Frida Kahlo Collection Turns Your Home Into a Gallery
The Swedish brand Ekelund has signed a deal to create a home textiles collection using art from Frida Kahlo. Art Ask Agency, which brokered the deal, says the licensed Frida Kahlo x Ekelund collection will use organic cotton and environmentally certified textiles. "Global traditional Swedish heritage brand Ekelund have designed a full collection of textiles for the home made … [Read more...] about Frida Kahlo Collection Turns Your Home Into a Gallery
TOMY Named Master Toy Partner For Little SPOT Book Series
The pre-school toy leader TOMY has been named as the Master Toy Partner for the chart-topping A Little SPOT book series. The deal was secured by Surge Licensing, an entertainment IP development company that grows brands into multi-platformed entertainment and product licensing programs. The series A Little SPOT was written by Diane Alber, and is considered a market … [Read more...] about TOMY Named Master Toy Partner For Little SPOT Book Series