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California Surfing Brand Quiksilver Files Chapter 11

California surfing and skateboard clothing chain Quiksilver Inc. became the latest retailer to file for…


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LICENSING LEADERS

How the NFLPA Is Changing the Pro Sports Licensing Game Plan

The invisible hand behind the Uber promotion of EA Sports’ Madden NFL 16was the NFL Players Inc. NFLPA not only procured the players who hand-delivered the Madden games to lucky passengers but also helped connect its marketing partner Uber with longstanding licensee EA Sports. The deal is typical of how NFLPA is using star power to grow its $1.34 billion licensing business…

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Food/Beverages

Branded Bottles

Budwieser teams with heavy metal band Metallica to launch a limited edition line of branded beers and the Coca-Cola Co. expands its Coke Bottle 100 program, which marks the centennial of the iconic glass bottle design…

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Toys and Games

Hulk Car Races Across Retailers’ Holiday Toy Lists

On the evening of Labor Day, 105 days before Christmas, Toys ‘R’ Us unveiled its Holiday Hot Toy List for 2015, and was quickly followed by Target and Kmart. It wasn’t, however, the earliest “hot holiday toys” proclamation. That distinction went to…


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TV LICENSING

‘Days’ Marks 50 Years with Photobook

Ratings are up for once-endangered daytime dramas. Daytime TV families the Bradys, the Hortons and the DiMeras of fictional Midwestern town Salem are about to again be captured the old-fashioned way…


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Beer

Branded Bud

Following in the footsteps of so many rock bands, Metallica has partnered with Budweiser to launch a limited edition line of branded beers in Canada…


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Retailers

Xcel Designs Nimble Supply Chain for Stores

Xcel Brands, owner and licensor of the Isaac Mizrahi, C. Wonder, H Halston and Judith Ripka fashion brands, is experimenting with new ways to help retailers manage inventory. Under its new Quick Time Response supply chain program, Xcel will design and manage…


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NFL LICENSING

‘Homegating’ Drives Sales of NFL-Licensed Products

The growing popularity of watching football at home with friends is helping business for the NFL…


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HOLIDAY RETAIL

Licensed Products Figure Prominently in Season’s First ‘Hot Toys’ List

Star Wars and Disney dominate but Nick, LEGO and others make the cut…


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FASHION LICENSING

Saban Gives Paul Frank Fashion Revamp

Move could be a model for other aging character brands…


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