WildBrain CPLG has secured a wave of cross-category licensees in Europe for a trio of Sony Pictures hit TV series; The Boys, Cobra Kai and Outlander. The Boys is a superhero series with a twist, in which the ‘supers’ are more villainous than heroic. Wildbrain has secured licensing deals in the UK for the popular Amazon show with the following parties: Forbidden Planet, for a t-shirt and gifting line; The Hut Group, for apparel and accessories; Fashion UK, for an apparel and accessories range; and Pyramid International for posters and accessories. From Germany, Spreadshirt is on board for print-on-demand apparel, and EMP.com for an apparel range available across Europe. Additionally, Cotton Division is developing apparel for the French market; and in Spain, Stor SL is creating homewares and Grupo Erik has signed… . . . read more
WORLD OF LICENSING
Retail Sales of Licensed Wearables Up in Every Territory in 2015
September 9, 2016
Wearables is a bellwether of the overall licensing business—not just due of its size, but also because it provides an outlet for so many of the industry’s most important property types…