By Allison Watkinson TLL Reporter Authentic Brands Group has signed a long-term license agreement with Tristate Holdings for Reebok in select Asian markets. ABG is a global brand development, marketing and entertainment company. It is… . . . read more
Nike Sprints Into Metaverse Licensing With RTFKT Acquisition
December 14, 2021
By Gary Symons TLL Editor in Chief The footwear behemoth Nike is expanding its footprint in the metaverse, announcing the acquisition of digital collectibles company RTFKT. The terms of the deal were not disclosed. “This… . . . read more
Automotive Licensing: Luchese’s Cowboy Boots Are ‘Ram Tough’
December 10, 2021
Ram Truck drivers like both their vehicles and their boots to be just as tough as they are. Now, the Ram Truck brand is partnering with legendary Texas bookmaker Lucchese to create a line of… . . . read more
Squishmallows Hits 100 million Sales, Launches Licensing Program
December 7, 2021
Jazware’s Squishmallows plush line has hit an impressive milestone with 100 million units sold, triggering several new licensing partnerships. Jazwares and its Kellytoy subsidiary are now teaming up with several “best-in-class licensees” in a bit to… . . . read more
Skechers Partners With Nature Conservancy On ‘Our Planet Matters’ Collection
December 1, 2021
By Gary Symons TLL Editor in Chief The popular footwear company Skechers USA is working on a multi-year partnership with The Nature Conservancy to protect the environment. As part of that program, Skechers will donate… . . . read more
Celebrity Licensing: Stephen Curry and Under Armour Drop Sesame Street Collection
October 15, 2021
The partnership between Under Armour and NBA star Stephen Curry announced in December last year is now bearing fruit, as the partners announced a new collaboration with Sesame Street. The Curry Brand, powered by Under… . . . read more
Reebok Unleashes Ghostbusters Shoe Line In Advance Of Film Release
October 7, 2021
Shoemaker Reebok is unveiling a spooky, slimy shoe line this week, partnering with Sony Pictures Consumer Products on a full-family footwear and apparel collection inspired by the Ghostbusters franchise. Following the successful first line between the… . . . read more
US Army Marches Into Licensing Deal With Crocs
September 13, 2021
The U.S. Army has licensed the footwear brand Crocs to produce Army-branded Jibbitz charms allowing Americans to show their pride in the Armed Forces. Jibbitz charms are small decorations that can be added to Crocs,… . . . read more
Osprey London Partners With 33 Joints on Shoe Line
August 17, 2021
WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a deal with footwear company 33 Joints for a collaboration with the luxury British leather goods brand, OSPREY LONDON. This… . . . read more
PUMA In Kool Kollaboration With KOOL-AID
August 16, 2021
Two legendary brands are mixing up a delicious branding concoction, as KOOL-AID and PUMA come together for a fun footwear and apparel collection. This latest collection from PUMA features a full run of footwear including Clyde,… . . . read more