More than 200 licensing partners launching ‘Looney’ collections around the world Warner Bros. Consumer Products is rolling out the largest collection of Looney Tunes merchandise in decades ahead of debut of Space Jam: A New… . . . read more
Boat Rocker Lassos New Licensees For Dino Ranch
May 19, 2021
Boat Rocker Studios announced this week the signing of six new licensees in the US and Canada for its top-rated preschool show Dino Ranch. The galloping success of the series, set in what Boat Rocker… . . . read more
St. Andrews Links Tees Off With The Point.1888
May 18, 2021
The world’s most famous golf course, St. Andrews Links, has signed up with The Point.1888 as its brand extension partners. The news comes just weeks after the brand licensing specialist added Williams Racing to its growing… . . . read more
Update: Jerry Garcia’s Rainforest Benefit Sandals Sell Out in Hours
May 7, 2021
“Somebody has to do something, and it’s incredibly pathetic that it has to be us.” –Jerry Garcia, Rainforest Benefit Concert Press Conference, September 1988 A collection of limited edition sandals offered by shoemaker KEEN Inc…. . . . read more
Adidas Snags Deal With Number One NFL Draft Pick
April 30, 2021
Adidas’ bet on NFL prospect Trevor Lawrence appears to be paying off so far, as the collegiate star from Clemson was the No. 1 overall draft pick by the Jacksonville Jaguars on Thursday. Adidas announced… . . . read more
Brentwood Repping Stride Rite In New Partnership
April 29, 2021
One of the world’s most venerable child’s footwear companies will be represented by Brentwood Licensing LLC, as Stride Rite looks to expand its licensing profile. Brentwood announced the deal April 29 that will see it… . . . read more
Canada’s Native Shoes Signs Deal With a Crayola Crayon
April 26, 2021
The purpose-led footwear brand Native Shoes has announced a limited-edition collaboration with Crayola, celebrating the brands’ shared creativity. Drawing inspiration from Crayola bold and iconic colors, the spring range spans 11 of Native Shoes’ best-loved… . . . read more
Nike Loses Kobe Bryant License As Talks Fail
April 20, 2021
The estate of basketball legend Kobe Bryant declined to renew its deal with Nike this month as talks between the parties fell apart, according to an exclusive report from Complex that was later confirmed by Nike. Unless… . . . read more
Keen Shoes and Jerry Garcia Take On Climate Change, In Style
April 13, 2021
Shoemaker KEEN and the Jerry Garcia Family have expanded the company’s branded collection of sandals and sneakers, featuring Jerry Garcia’s artwork, in a campaign to save the Tongass temperate rainforest. The Tongass is considered the… . . . read more
Under Armour Slashed Sponsorships in 2020
February 26, 2021
The sporting gear company Under Armour has been shedding sponsorship deals over the past year, and now we know how deep the cuts have gone. Under Armour Inc. released its annual report in late February,… . . . read more