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Marvel Launches Year Long Product Campaign for 2021

The wildly successful Disney superhero franchise Marvel is giving its fans plenty of reasons to celebrate the New Year, announcing a full year of new Marvel Studios inspired product reveals spanning toys, games, books, apparel, home décor and more. Mirroring Marvel Studios’ upcoming Disney+ series rollouts, Marvel Must Haves will serve as the preeminent source on Marvel.com for product reveals supporting each new series, beginning with Marvel Studios’ WandaVision, premiering on Jan. 15. The news comes shortly after Disney announced a huge slate of new films and television programming this year, beginning with the new series WandaVision on Disney+ that is seen as the beginning of an all new story arc for the Marvel universe. “Fans tuning into Disney+ this year will experience Marvel like never before with six exhilarating series,… . . . read more

Z2 Retells Legend of Elvis in Comic Book Form

Z2 Comics has acquired a license to the story of rock’n’roll icon Elvis Presley, and will release the singer’s biography in the form of a graphic novel. The graphic novel will be released in partnership with Authentic Brands Group, owner of the Elvis Presley Estate. Elvis: The Graphic Novel was written by Chris Miskiewicz, who wrote a similar piece on the Grateful Dead for Z2, and will feature art by Michael Shelfer. “Legends have to start somewhere,” the story points out, and the graphic novel takes reader through “The King’s” humble beginnings as a young artist, his struggle to find his own unique voice, and his triumphant arrival on the world stage as the first global rock star. The graphic novel is available now at Z2comics.com.  

Back-to-School

Licensed Back-to-School Sales Expected to Rise 2.0% in 2020

Licensed back-to-school sales are expected to climb to $9.6 billion in the U.S. and Canada, according to The Licensing Letter’s estimates. With licensed retail sales up 2.0%, or $188 million, the back-to-school season is expected to help bolster recovery…


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Domestics & Stationery

Living Coral: 2019 NSS, NY Now & Surtex Edition

Conscientious, Organized, Retro, and Animated Living—From the floor of the 2019 National Stationery Show (NSS), Retail Renaissance NY Now, and Surtex, TLL brings you the latest in home, stationery, and surface design…


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Publishing

Marvel, DC Grow Market Share in Weak Comics Year

Disney’s Marvel is expected to outshine Warner Bros.’ DC Comics in retail sales both in the comic book and licensed merchandise sectors this year as the comics market continues to battle flattish growth…


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Business

Roundup: M&A & Legal

Hasbro and DC settle their Bumblebee suit, LaLiga comes to (North) America, Thunderbird goes public, and publishers Bongo House and New York Magazine are shaken…


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ENTERTAINMENT/CHARACTER

Comic-based, Original Films Lead Films With Licensing Potential

Of the 213 upcoming films that TLL has identified as having licensing potential, 39% are based on comic books while 37% are original works. And 43% are sequels or reboots…


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Experiential

Experiential, New Media & Partnerships

New content creation initiatives from Asmodee and DC Entertainment, Six Flags and Turner bring branded attractions to China, and more…


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Entertainment/Character

Franchises Drive Comics Sales in 2017

The top comic book, graphic novel, and manga properties of 2017 with potential for licensing—plus, Valiant and Nelvana get superpowered as they continue to expand into content production…


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Publishing

Publishing Driven by Kids; General Market Softens

As retail sales of licensed publishing reached $3.7 million in the U.S./Canada, the general market for books, magazines, and comic books remained soft in 2017…


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