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Xbox Named Gaming Partner For English Football Teams

The Microsoft-owned Xbox gaming platform has been named the official partner of England’s national football teams. The multi-year partnership covers the Lionesses team, the eLions esports team, and the Three Lions team, as well as… . . . read more

Ashley Maidy Appointed Head of CP At Riot Games

By Gary Symons TLL Editor in Chief Riot Games says it has appointed Ashley Maidy as its new Head of Global Consumer Products. Riot is the gaming developer and publisher known for global hit PC games… . . . read more

Ubisoft Tags Tinderbox To Rep Top Video Games

The acclaimed French video game company Ubisoft says it has engaged  Tinderbox to represent top selling games Just Dance and Far Cry for licensing across Europe. Tinderbox is the digital division of the global licensing… . . . read more

Hasbro Hits Home Run For Q2 Revenue

The global play and entertainment conglomerate Hasbro, Inc. smashed its revenue targets for Q2, sending the company’s stock soaring. “Hasbro delivered an excellent second quarter, with revenues up 54% versus the second quarter of last… . . . read more

US Air Force Takes Wing With Dignitas For Esports

The esports company Dignitas, a division of New Meta Entertainment, has announced a partnership with the US Air Force. Under the agreement, the USAF becomes the Official Military Service Partner of Dignitas, and will work alongside… . . . read more

MGM Teams Up On All New Robocop Game

Leading studio MGM is teaming up on production of an all-new Robocop video game for PC and consoles. One of the top sci fi movies of the past half century, Robocop debuted in 1987 and… . . . read more

Museum Installs World of Warships Video Games On HMS Belfast

Wargaming, the developer and publisher of the popular combat video game, World of Warships, has commandeered HMS Belfast to open a new gaming room for fans of the franchise, in a new partnership with Imperial… . . . read more

Asmodee Appoints New Licensing Manager

Asmodee Entertainment is building on the success of its licensing efforts last year by appointing Etienne Bonnin as the company’s new senior manager of media development and licensing. Bonnin comes to the position after spending… . . . read more

Miraculous Hit 100 Million Plays on Roblox

A Miraculous mini-game built into Roblox has hit 100 million plays in only seven weeks, demonstrating once more the power of licensing on the Roblox platform. The game Miraculous RP: Quests of Ladybug & Cat… . . . read more

MDR Launches Global eSports, Interactive Entertainment Division

MDR Brand Management this week launched a global esports and interactive entertainment division called NIVO Management. NIVO operates as a standalone business, but the new division will benefit from the international footprint of MDR Brand Management,… . . . read more


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