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GOOD-FOR-YOU LICENSING

Fighting Obesity In the Produce Aisle

With an increasing societal focus on health and wellness and a desire to combat childhood obesity, entertainment/character licensors are interested in associating their properties with the produce category, and vice versa…

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Looking Back

2014 Optimism Revisited: Licensing’ Opportunities Rooted In Speed-to-Market, New Distribution, Globalization

Fall is the season when licensing executives tout their optimism about next year. That’s because most have abandoned their optimism for this year. It’s akin to the old adage about the Army—the best base is the one you were at last or the one you’re going to, never the one you’re at.…

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Health & Beauty Aids

BeFit Nutriceuticals

Most of the licensing activity in the fitness category lately has been around tech devices (Fitbit, Case-Mate, Garmin’s Vivofit), fashion designers (Tory Burch and Rebecca Minkoff), and entertainment properties (The Biggest Loser)…

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Coffee

Keurig’s Supervalu(e)

Licensing agreements don’t usually get credited for triggering new stock highs (even on a day when the overall market hits an all-time high), but grocery chain Supervalu has licensed Keurig Green Mountain to market Supervalu’s Java delight brand of coffee in its K-Cups for hot brewing systems, an announcement that sent Keurig’s stock to its own new high…

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Experiential Licensing

Variations on a Retail Theme

Five years ago, Toys ‘R’ Us opened 350 holiday express pop-up stores during the fourth quarter. The program was vastly scaled back the following year and has pretty much disappeared. And while TRU wasn’t the first to implement a pop-up concept, its efforts in 2009 gave rise to a wide array of much smaller—often single-unit pop-ups—that have been as much about promotion as sales…

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Movie Licensing

Sequels and Spinoffs and Standalones, Oh My; Studios are Developing a Wealth of Licensable Projects Through 2020

Sixty-nine sequels, 32 comics spinoffs, three new mummies, and two standalone spin-offs that don’t quite count as sequels, but should have some familiarity from their links to existing properties…

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