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Share of Retail Sales of Licensed Merchandise, Based on Celebrity Properties, by Type, U.S. & Canada

Retail Sales of Licensed Merchandise, Based on Celebrity Properties


Celebrity

Royalty Profile for Celebrity-based Licensed Merchandise


TLL’s Guide to Celebrity-based Properties

This sector includes living actors, actresses, models, chefs, business executives, and others. (Musicians, athletes, and artists are categorized under “Music,” “Sports,” and “Art,” respectively.) While many celebrity-based deals include endorsements and promotional tie-ins, we look exclusively at the product licensing generated by these…

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