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Celebrity

Klum Speads Color From Down Under

Heidi Klum is ready to import her colorful line of men’s underwear, HK Man, to the U.S., she told WWD in a recent interview. HK Man was launched in Australia and New Zealand and is currently available
in the U.S. online…

. . . read more


Celebrity

Jillian Michaels Gets a New Licensing Agent

Trainer and life coach Jillian Michaels, from NBC’s The Biggest Loser, signed with Shark Branding to license her brand for categories including swimwear, eyewear, fragrance, cosmetics, skincare, hair care, food appliances, and household cleaning products in North America…

. . . read more


Larger Fashion Lines a Plus for Retailers

Demand for plus-size women’s clothing is expected to increase strongly through 2019, according to researcher Ibis World, due to factors including rising per capita disposable income, a decline in healthy eating, greater designer collaboration, and greater availability of premium products. The trend is showing up in licensing…

. . . read more


Experiental Licensing

Pop Goes 24 Hour Fitness

Fitness maven Cassey Ho is the latest digital celebrity to heighten her profile through licensing. 24 Hour Fitness is working with the fitness instructor and YouTube personality to roll out her POP Pilates regimen in its fitness clubs nationally…

. . . read more


Retail

Target’s Pulitzer Problem

It seemed a major coup for mass merchant Target to have signed high- end designer Lilly Pulitzer for an exclusive fashion and home line. But it wasn’t all triumph for “Tar-jay” when the 250-piece Lilly Pulitzer collection launched April 19. Within hours (and in some stores, minutes), crazed customers had plucked the shelves clean. Online traffic was so great that…

. . . read more


Fragrance

Smell of Success

A pair of world famous celebrities are celebrating 10 years of fruitful fragrance licensing collaborations with the release of special 10th anniversary limited edition products that are both currently available…

. . . read more


Digital Celebs

Grumpy Cat Grows Her Brand

Digital celebrity Grumpy Cat continues to ride the cyber wave by making new license agreements with Dynamite Comics, Playrific, and Bay Northwest…

. . . read more


Celebrity

Left Shark Hits Shelves

Less than a month after her attorneys put Shapeways’s unlicensed Left Shark figurines out of business, Katy Perry (Bravado Intl. Group Merchandising Services) has launched her own, official products featuring the choreographically clutzy fish that became an instant Internet sensation during the Super Bowl halftime show. There are two official Left Shark offerings…

. . . read more


Celebrity

Who Owns the Left Shark?

The loveable, rhythmically challenged “Left Shark” who stole the show during the Katy Perry Super Bowl halftime performance is at the center of a legal battle. Perry claims the dancing (and we use that term loosely) sea creature is her copyrighted intellectual property and sued Shapeways for selling Left Shark figurines without a license…

. . . read more


Furniture & Home Furnishings

Trisha’s Southern Home

Country music artist, cookbook author and Food Network star Trisha Yearwood is moving out of the kitchen with her first line of furniture, Trisha Yearwood Home Collection, in partnership with Klaussner Home Furnishings…

. . . read more



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