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WORLDWIDE TRENDS

Global Fashion Sales Grow 2.4% in 2014

Global sales of licensed fashion goods grew 2.4% in 2014, according to TLL’s 2015 Licensing Business DataBook. Only two segments grew more: entertainment/character (4.8%) and sports (3.4%). At $37.9 billion, fashion accounted for 23.8% of all worldwide licensed sales, most of…

 

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STORE LICENSING

American Eagle Eyes Global Licensing

American Eagle Outfitters holds only 1.16% of the U.S. apparel market, according to Forbes, and its share is growing none too fast. Faced with a saturated and mature market at home, Eagle is looking to grow by…

 
 
 

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FASHION

New Whitney Port Line is a QVC Exclusive

Designer and TV personality Whitney Port has a new apparel line with QVC. Simply called Whitney Port, the seven-piece QVC line includes dresses, sweaters, pants and skirts, each priced below $60. While still channeling Port’s “feminine California style with a little New York City edge,” the collection is less funky, according to the designer, than Port’s higher priced ready-to-wear brand…

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FASHION

TLL Survey: Fashion Licensing Grows 3.4% in 2014; Apparel, Accessories Strong, E-Commerce Inches Up

The competition is brutal but fashion licensing continues to thrive both worldwide and in the U.S./Canada, as documented by The Licensing Letter’s Annual Licensing Business Survey.
Global Sales Up 2.4%
Global retail sales of licensed fashion goods grew 2.4% in 2014. Although it might sound like a modest increase (especially when you consider that 2013 growth was 2.5%), fashion was one of…

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Fashion

Branding, Island Style

Two brands that embrace a beach lifestyle, Tommy Bahama and Maui Jim, are summering together. Maui Jim polarized sunglasses will be sold at all Tommy Bahama stores and online, marking the first time that Tommy Bahama will sell a branded product other than its own…

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International

Kate Spade Expands in Latin America

Kate Spade & Co. will expand its cornerstone kate spade new york brand in Latin America through an exclusive distribution agreement with retailer and distributor Exclusive Brands International S. A. in 17 territories in Central and South America and the Caribbean. As a result…

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Branded Baubles a Growth Area in Fashion Licensing

They’re cute, they’re furry, and they’re branded with the name of a famous fashion designer. But, c’mon, $850 for a keychain?! That’s how much you have to shell out for one of those hot Fendi Bag Bugs—assuming, that is, your name even gets called from the long waiting list of would-be purchasers. The Fendi Bag Bug is just the poster child of the luxury tchotchke, or high-priced, fashion- branded knickknack that has become the fastest growing segment of the fashion market. Other examples: Karlitos, or mini Karl Lagerfeld-shaped keychains from Fendi: $1,700; The Hermès silk postcard and envelope: $95; The wooden dice set in alligator leather case from Burberry: $3,000 Tchotchkes increase not only revenues but a company’s brand awareness and customer base. “It enables the customer to get a… . . . read more

E-commerce

New Channel for Chanel

Bowing to the inevitable, Chanel announced that it will begin engaging in e-commerce probably by the end of 2016. The move includes three of the Métier d’Art companies owned by Chanel’s Paraffection subsidiary, including…

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Fashion

Jessica Simpson Brand Sold to Sequentia;

Sequential Brands Group has agreed to acquire a majority interest in the Jessica Simpson Collection brand, including master license rights, from Camuto Group. Although the price has not been disclosed, you can bet that it is significantly higher than the $15 million the late Vince Camuto paid for the master license in 2005…

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Mass Retail Fashion Licensing Targets Men

Very quietly and with little fanfare, mass retailer Target launched Target Collective, a curated collection of Americanmade men’s fashion products from six different designers: Billykirk (bags and accessories); Owen & Fred (soap and accessories); Taylor Stitch (casual wear); Duluth Pack (bags); Locally Grown (T-shirts and hats); and Terrapin Stationers (note cards). The collection became available exclusively on Target.com on Sunday, March 15. Product prices range from $8 for a pack of “Cool Story Bro” cards from Terrapin to $270 for a leather and canvas briefcase from Duluth Pack. Some, but not all, of the items are reportedly exclusives for Target. A Shift in Strategy The collaboration between fashion designers and mass retailers like Target is nothing new. But what make this new Target collection different—at least for Target—is that it… . . . read more


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