The Licensing Letter

Music

KIDZ BOP and Miko Together For Holiday Music Video

By Allison WatkinsonTLL Reporter The AI robot Miko 3 has been included in a KIDZ BOP music video featuring a cover of Kelly Clarkson's song, Underneath the Tree. Founded in 2015, Miko is a consumer robotics company that employs educators, engineers, psychologists and content developers to build AI robotic technology for children and parents. The company’s Miko 3 robot … [Read more...] about KIDZ BOP and Miko Together For Holiday Music Video

Luther Vandross Estate Signs New Agency For Global Licensing

By Allison Watkinson TLL Reporter The estate of Luther Vandross has signed Epic Rights as its global merchandise management agency for a new retail and e-commerce program. Epic Rights offers a broad range of services such as retail licensing, tour merchandising, D2C e-commerce, VIP/fan experiences, and merch bundles. Epic Rights is part of Universal Music Group’s … [Read more...] about Luther Vandross Estate Signs New Agency For Global Licensing

Trends: The Notorious B.I.G. To Headline VR Concert in Horizon Worlds

Concert Expected To Be The Largest of Meta's Metaverse Events To Date By Gary Symons TLL Editor in Chief The Notorious B.I.G. is back, literally from the grave, as the star rapper will posthumously headline a concert in Horizon Worlds. The concert is part of one of the most powerful trends in licensing today, as music stars past and present are starring in concerts held in … [Read more...] about Trends: The Notorious B.I.G. To Headline VR Concert in Horizon Worlds

The Brand Liaison To Lead Licensing For The 50th Anniversary Of Hip Hop

By Allison Watkinson TLL Reporter The boutique licensing agency, The Brand Liaison has partnered with Legends Recordings for the official licensing program of the 50th Anniversary of Hip Hop.In conjunction with the Universal Hip Hop Museum, the year-long celebration will include 50 different events that will take place throughout NYC and culminate with the city-supported … [Read more...] about The Brand Liaison To Lead Licensing For The 50th Anniversary Of Hip Hop

Gibson Releases Licensed Guitar Line to Raise Funds for Ukraine

By Allison Watkinson TLL Reporter Gibson and Gibson Gives have launched a licensed guitar line for the Ukraine relief effort as part of Julien’s Icons & Idols: Rock ‘N’ Roll live auction. All of the funds from the auction of Gibson's Guitars For Peace Ukraine Relief collection will be given in support of the people of Ukraine through the Disaster Emergency Committee, … [Read more...] about Gibson Releases Licensed Guitar Line to Raise Funds for Ukraine

Dragon Ball-Inspired Symphony Coming to Canada

By Allison Watkinson TLL Reporter Kashamara Productions and Overlook Events will be bringing the officially licensed Dragon Ball Symphonic Adventure to Canada in 2023. Kashamara Productions is a newly-formed experiential licensing company that works on live events based on entertainment franchises. Created and produced by Overlook Events, the Dragon Ball Symphonic … [Read more...] about Dragon Ball-Inspired Symphony Coming to Canada

ITV’s The Voice Enters Metaverse With Help From VBG

By Gary Symons TLL Editor in Chief ITV Studios has granted exclusive rights in the metaverse for its hit show The Voice to the Virtual Brand Group.  The Voice is currently the world's number one talent show, and has radically changed the way stars are created by masking the competitors' appearance. The show's creators have now decided it's time to take The Voice … [Read more...] about ITV’s The Voice Enters Metaverse With Help From VBG

Pinterest Pens Partnership To Bring Music To Its Video Service

By Gary Symons TLL Editor in Chief The social media site Pinterest has inked a critical licensing deal for music from Warner Music Group, Warner Chappell, Merlin and BMG. With short video content all the rage on social media channels, this agreement will allow Pinterest users to combine songs from top artists with their short videos. “Music plays a vital role in elevating … [Read more...] about Pinterest Pens Partnership To Bring Music To Its Video Service

Wizards of the Coast, Post Malone Team Up for Secret Lair Cards

By Gary Symons TLL Editor in Chief The three-time diamond selling musician Post Malone is designing art for Magic: The Gathering's Secret Lair playing cards. Malone is partnering with Hasbro's Wizard of the Coast division mainly because he is a well-known Magic: The Gathering enthusiast, who will now be included in the game. Secret Lair is a direct-to-consumer, … [Read more...] about Wizards of the Coast, Post Malone Team Up for Secret Lair Cards

Warner Music Album To Celebrate 10 Years of Daniel Tiger

By Allison Watkinson TLL Reporter Fred Rogers Productions and Warner Music are celebrating the 10th anniversary of Daniel Tiger’s Neighborhood with a licensed digital album. “We’re thrilled to continue the 10th anniversary celebration for Daniel Tiger’s Neighborhood with our partners at Warner Music Group’s Arts Music division,” said Matt Shiels, VP of Business and Legal … [Read more...] about Warner Music Album To Celebrate 10 Years of Daniel Tiger