FREE Report: Licensing in the Metaverse
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Retail Sales

Entertainment/Character Licensing Grows 6.0% in 2014, Most of Any Property Type

After declining every year from 2008 through 2012, entertainment/character licensing in the U.S. and Canada roared back to life in 2013 by posting 3.6% growth. Now the sector has proven that the turnaround was no fluke by achieving an even more robust increase in 2014. According to The Licensing Letter’s Annual Licensing Business Survey

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Branded Baubles a Growth Area in Fashion Licensing

They’re cute, they’re furry, and they’re branded with the name of a famous fashion designer. But, c’mon, $850 for a keychain?! That’s how much you have to shell out for one of those hot Fendi… . . . read more


Home McFurnishings

McDonald’s has taken its brand to the fashion realm by launching its first ever lifestyle collection in Sweden. If you’re so inclined, you can buy items from the Big Mac collection such as…

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Fancy Nancy Going From Page to Screen

Disney Junior cut a deal with Harper Collins Children’s Books for rights to a Fancy Nancy animated telepic and series adaptation, targeted to premiere in 2017. The deal also calls for a host of merchandising tie-ins to be handled by Disney Consumer Products, according to Variety

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Licensing Campaign to Back Soccer’s Copa America Centennial

The producer of the Copa America soccer tournament is looking to licensing to help build awareness for the tournament’s 2016 centennial. WeMatch, the partnership that holds the commercial rights to Copa America, will work with… . . . read more


Smell of Success

A pair of world famous celebrities are celebrating 10 years of fruitful fragrance licensing collaborations with the release of special 10th anniversary limited edition products that are both currently available…

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Digital Celebs

Grumpy Cat Grows Her Brand

Digital celebrity Grumpy Cat continues to ride the cyber wave by making new license agreements with Dynamite Comics, Playrific, and Bay Northwest…

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New Channel for Chanel

Bowing to the inevitable, Chanel announced that it will begin engaging in e-commerce probably by the end of 2016. The move includes three of the Métier d’Art companies owned by Chanel’s Paraffection subsidiary, including…

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Minions Go Mobile

A new partnership between video game maker Electronic Arts, Minions producer Illumination Entertainment and Universal Partnerships & Licensing will bring the quirky yellow creatures and other characters from upcoming illumination films to mobile games, beginning with Minions Paradise

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Jessica Simpson Brand Sold to Sequentia;

Sequential Brands Group has agreed to acquire a majority interest in the Jessica Simpson Collection brand, including master license rights, from Camuto Group. Although the price has not been disclosed, you can bet that it is significantly higher than the $15 million the late Vince Camuto paid for the master license in 2005…

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