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Sports Partnerships

Adidas Extends Bayern Munich Deal

Adidas AG added 10 years to its kit sponsorship with German soccer
team and Bavarian neighbor Bayern Munich FC. The deal will now run through 2030. At a reported $1.1 billion, the deal is one of the richest in the sport, dwarfing…

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Pro Sports Licensed Retail Sales Score 5% Increase in 2014: Most Leagues Grow, Driven by Apparel

This is a golden age for pro sports in North America. You can see it in not only the record TV ratings and attendance figures, but also at the cash registers. According to The Licensing Letter’s Annual Licensing Business Survey , retail sales of licensed sports goods topped $14.1 billion in 2014. Sports properties now account for 14.1% of all licensed goods sold in the U.S. and Canada…


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SPORTS

Ecommerce Grows as Channel for Sports Licensed Goods; Department Stores Down

Mirroring North American trends, retail sales of licensed sports products in the U.S. and Canada originating in the ecommerce channel grew slightly in 2014; department store sales were down a tad and the other channels stayed steady, according to TLL’s Annual Licensing Business Survey. Here’s a quick overview of the TLL distribution findings for sports. Mass/Discount & Specialty Dominate As in 2013, mass/discount and specialty stores accounted for 70% of all sales of licensed sports goods in 2014. The distribution between the two channels was also unchanged, with mass/discount generating 37% and specialty stores 33% of sales. The findings are in line with retail distribution figures of other property types. Ecommerce Up, Department Stores Down As in past years, ecommerce was the third biggest retail channel in 2014, accounting for… . . . read more

Sports

Russell Wilson Tops NFL Jersey Sales

Seattle Seahawk QB Russell Wilson was the top selling NFL jersey for fiscal year 2015, according to NFL Players Inc. (NFLPI). Not surprisingly, all 5 of the top sellers were…

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Sports

LeBron Tops NBA Jersey Sales

LeBron James of the Cleveland Cavaliers led the list of top-selling NBA player jerseys for the sixth time, according to the league. The rankings are based on overall retail sales on NBAStore.com since the beginning of the 2014-15 season. James was followed in the Top 5 by…

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Licensing Campaign to Back Soccer’s Copa America Centennial

The producer of the Copa America soccer tournament is looking to licensing to help build awareness for the tournament’s 2016 centennial. WeMatch, the partnership that holds the commercial rights to Copa America, will work with brand extension agency and soccer specialist One Entertainment to develop a U.S. and Canadian licensing program including apparel, accessories, toys and gifts for Copa America 2016. The centennial brings Copa America from South America north to the U.S. for the first time. The Pan-American tournament will be played from June 3 to June 26, 2016 in the U.S., bringing 16 national teams from North, South and Central America and the Caribbean to play for its title in 32 games. The U.S. and Mexico will automatically be invited to compete. Multiple U.S. host cities are expected… . . . read more

Sports

MLB & Majestic Re-up

Continuing a partnership that started in 1982, Majestic Athletic will remain the uniform licensee of Major League Baseball Properties through 2019 with exclusive rights to design, produce and distribute on-field uniforms, authentic collection apparel, replica jerseys and other men’s and women’s fan apparel for all 30 MLB teams…

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Sports

Adidas to Give Up NBA Sponsorship

After 11 years of being the official apparel sponsor of the NBA, Adidas announced that it will not seek to renew its status after the 2016–2017 season. According to several reports, the announcement came about a week after the League told Adidas that it would open the bidding to other brands like Nike and Under Armour. Result:…

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Bugs Back in Jordan’s Court

Nike’s Jordan Brand and Looney Tunes licensor Warner Bros. Consumer Products are poised to relaunch the iconic Hare Jordan campaign for the Air Jordan franchise’s 30th anniversary. Hare Jordan products will start hitting retail in the spring…

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Women’s Sports Apparel

A Niche of Their Own: Touch by Alyssa Milano Is Catalyst For Fast-Growing Off-field Licensed Women’s Sportswear

Women represent the most dynamic seg- ment of the off-field sports apparel market. Women make up nearly half of all self-identified MLB fans and 44% of NFL TV viewers. More women watch the Super Bowl than the Oscars. Not surprisingly, women’s interest in sports is translating into growing sales of licensed women’s sports apparel…

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