FREE Report: Licensing in the Metaverse
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Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts

Weekly Wrap-up: Deals Penned for Ja Rule, Michael Crichton, Maya the Bee, Nintendo and CoComelon

Deal Will See New Content Produced From Michael Crichton Novels The late author Michael Crichton wasn’t just a science fiction visionary; he became a one-man licensing powerhouse after novels like Jurassic Park and Westworld became… . . . read more

Founders Transition to New Leadership at Spin Master

Max Rangel Joins Spin Master as Co-Founders Ronnen Harary and Anton Rabie Transition Their Roles in Spring 2021 Spin Master has been led by its co-founders since the company’s inception, but next month the company will… . . . read more

Spin Master Nets Big Win With League of Legends Toy Deal

The Canadian toymaker Spin Master just logged one of its biggest single deals to date, announcing a  multi-year agreement to become the global master toy licensee for Riot Games’ League of Legends, the most-played PC… . . . read more

Deal Summary: Spread Group, Emoji Co., Lucasfilm, League of Legends

Another week, another slate of great deals in our industry, as we lead our coverage today with expansion of an existing agreement with Warner Bros. and Spread Group. Spread Group Expands Warner Bros. Collaboration Beyond… . . . read more

Rachel Lowe Develops Board Game for Elf on the Shelf

Just in time for Christmas, British board game designer Rachel Lowe is creating a new game for The Lumistela Company’s much-loved The Elf on the Shelf property. “I love Christmas and I am absolutely delighted… . . . read more

Plug-in Media and Fryday Brands Eye Toy Partners For Pre-school Hit Tee and Mo

Plug-in Media is eyeing potential toy partners for its popular pre-school property, Tee and Mo, an animated monkey duo that made its return to CBeebies last month with the premiere of Big Boots Birthday: A… . . . read more

Special Report: Toy Sector Proves Immune to COVID-19 Pandemic

By Gary Symons, TLL Editor in Chief Toy manufacturers, retailers and licensors could be excused for expecting a rough ride this year as the COVID-19 pandemic raged across the globe, killing more than a million… . . . read more

Universal Branding and E-Blox Build Partnership Brick by Brick

If you’ve never seen E-Blox, they look like what you’d get if you unleashed an electrical engineer on a set of Lego blocks.  The STEM endorsed kid toys were launched only four years ago, in… . . . read more

Tesco Releases its Top Ten Toy List for Xmas 2020

What’s the top toy on every retailer’s Christmas list this year? According to the Britsh supermarket giant Tesco, a doll that talks about its feelings tops the Xmas Wish List for 2020, followed closely by… . . . read more

The Week in Licensing Deals

LEGO How do you get to Sesame Street? Easy, just ask Lego.  The European construction toy giant is bringing out a Sesame Street-themed set for the first time called Lego Ideas 123 Sesame Street.  The… . . . read more