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Experiential

Licensing in the $40.4 Billion Theme Park Business

The amusement/theme park business is ramping up, and for licensed brands, it’s only getting better. See the top parks and new licensing intiatives from Disney, NBCU, and others worldwide…


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FOOD/BEVERAGE

Celebrating Coffee With Food

To celebrate National Coffee Day, Dunkin’ Brands Group announced that it will launch a Dunkin’ Donuts branded ready-to-drink coffee line. Plus, see more food extensions from Burger King and Taco Bell…


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SPORTING GOODS

Pumping Up Brands

While our fitness goals may be more aspirational than not, it’s still a big business. See the latest news to come out of the health and fitness business…


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Consumer Electronics

Licensed Consumer Electronics Up 3.5% in the U.S./Canada

Licensed consumer electronics merchandise grew 3.5% to reach $5.41 billion in the U.S./Canada.

Featuring: Foxconn, Sharp, Nokia, HMD Global, Atari, Skullcandy and more…


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LICENSING EXPO 2016

Franchises and the 360 Experience Dominate Vegas

Over the last week, 16,000 attendees braved triple-digit temperatures at Licensing Expo 2016 in Las Vegas. See the top trends emerging from the show this year…


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Retail

E-commerce Sales Top $11 Billion in 2015; Led by Trademarks and Entertainment

Over $11 billion in licensed merchandise was sold through e-commerce retail channels in the U.S. and Canada in 2015, according to The Licensing Letter’s Annual Licensing Business Survey


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TRADEMARKS/BRANDS

TLL Survey: Corporate Licensing Up 3% in 2015 Fueled by Food/Beverage & Automotive

At $27.6 billion, corporate trademarks and brands accounted for 27% of all retail licensed sales in the U.S. and Canada in 2015, the most of any segment (followed by fashion at 20% and sports at 14%), according to The Licensing Letter’s Annual Licensing Business Survey

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FOOD/BEVERAGE

Food/Beverage in Strong Demand Amongst Corporate Brands

For the sixth straight year in a row, food/beverage outperformed all other corporate trademark and brand segments with 4.5% growth in 2015. Overall…

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Housewares

Licensed Housewares at IHHS

Retail sales of licensed housewares goods in the U.S. and Canada grew a 1.5% in 2015, according to The Licensing Letter’s Annual Licensing Business Survey. And as consumer confidence in the economy grows, sales are only expected to increase. The 2016 International Home + Housewares Show (IHHS) in Chicago…


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TM/BRANDS

Firearms Manufacturers Move Outdoors

Even as gun sales are rebounding for the first time in years, firearms manufacturers are developing hunting and other outdoor brands to avoid pressure from tightening regulations and extreme sales cycles…


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