Two outdoorsy brands have come together to create a new, sustainable line of collapsible camp furniture. Partners Finisterre and Helinox say they wanted to create a line of products for people who both love being… . . . read more
Fanatics Partners With NFL and Amazon In Major Strategic Shift
March 31, 2021
By Gary Symons TLL Editor in Chief Amazon is the dominant force in the Western world when it comes to ecommerce, with the one exception of pro-sports branded sports gear and memorabilia, and that’s because… . . . read more
Wham-O Appoints Global Licensing Agency
March 22, 2021
There are few companies that have historically done a better job of branding their inventions than Wham-O, and now Anjar Co. and Becker Associates has been given the weighty responsibility of licensing and commercializing brands… . . . read more
Under Armour Ending Licensing Deal With NFL
February 9, 2021
Sports clothing and equipment company Under Armour is preparing to end its licensing contract with the National Football League, according to a report in the Financial Times. Under Armour has not officially confirmed the contract… . . . read more
Fanatics & Lids Reach Long-Term Deal With BNED
December 22, 2020
The sports merchandise company Fanatics has added to its long list of critical deals in 2020 with a long-term merchandising partnership with Barnes & Noble Education Inc. (BNED), the campus store division of the Barnes… . . . read more
British & Irish Lions Partner with Titleist
December 4, 2020
Renowned rugby squad the British & Irish Lions have reached a licensing agreement with golf industry giant Titleist, in advance of their upcoming 2021 matchup against the world champion Springboks from South Africa. World-renowned as a… . . . read more
Sports
Roundup: Sports & Sportswear News
November 5, 2018
Play ball with new developments from the NFL, MGM Resorts, Caesars Entertainment, NCAA, Epic Games, WWE, FIFA, Hibbett Sports, Canada Goose, and more…
Legal Watch
Legal Watch: Sporting Goods & Apparel; Toys & Games
September 4, 2018
Sports lifestyle brands Adidas, Crossfit, Reebok, Nike, and Under Armour made news this week; plus, a look back on TRU and eOne wins in China…
Trademarks/Brands
Corporate TM/Brands Up 2.7% in 2016; Food/Bev & Tech Lead
November 10, 2017
Retail sales of corporate trademark/brand-based licensing were up 2.7% worldwide in 2016, according to The Licensing Letter’s Annual Licensing Business Survey. The U.S./Canada made up…
SPORTING GOODS
Pumping Up Brands
September 30, 2016
While our fitness goals may be more aspirational than not, it’s still a big business. See the latest news to come out of the health and fitness business…