Start Your FREE Membership NOW
 Get Immediate Access to Licensing Articles & Special Features
 Receive Our Weekly eNewsletters, The Deal Sheet,
   The Licensing Advisor and Weekly Wrap Up
 Absolutely NO Risk or Obligation on Your Part -- It's FREE!



Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
And MUCH MORE!
LICENSING EXPO 2016

360 Degrees to Every Brand

The 360 program is being ubiquitous amongst brands. See what new developments arose from Licensing Expo 2016…


. . . read more

VIDEO GAMES

Licensed Properties Play at E3

The hot topic of the show was Virtual Reality (VR) with Sony announcing that its PlayStation VR headset for PS4 will become available Oct. 13, priced at $500 and major game properties including Star Wars, Star Trek and Batman getting the VR treatment on PlayStation VR, HTC Vive and Oculus Rift…


. . . read more

ANALYSIS

Can Movie Give a Lift to Angry Birds Licensing?

Mobile game maker Rovio is counting on a new 3D animated movie to create a licensing lift beneath the wings of its Angry Birds franchise. The Angry Birds Movie will open…


. . . read more

VIDEO GAMES/INTERACTIVE/ONLINE

Video Game-based Merchandise Back on Track

This year video game/interactive/online-based merchandise turned around from a 4% loss in retail sales of licensed merchandise in 2014 to a 2% gain for 2015 according to The Licensing Letter’s Annual Business Survey. The category has begun to recover…


. . . read more

BRAND BUILDERS

Emily Weiss Gives Beauty a Millennial Makeover

Blogger turned businesswoman Emily Weiss is building a digital beauty brand for the 21st century. Here are four ways the face of beauty brand building in the 21st century is changing…


. . . read more

VIDEO GAMES/SOFTWARE

Nintendo NY Re-opens With New Merch, Games

The newly branded Nintendo New York store, previously Nintendo World, re-opened Feb. 19th with a new 15-foot gaming screen, exclusive merchandise and guest appearances. See how the company is repositioning its focus on licensed goods and welcomes esports…


. . . read more

TECHNOLOGY

New Frontiers in VR

As traditional linear entertainment is falling by the wayside, certain emerging technologies are paving new roads for us to interact with…


. . . read more

VIDEO GAMES

Activision Latest to Launch TV/Movie Studio

Activision Blizzard made its latest move in a series set to position the company as a multi-platform entertainment franchise power…


. . . read more

MOVIE LICENSING 2016–2020

Star Wars Demonstrates Power of Franchises for Licensing, Theaters

As this story was being written and The Licensing Letter’s semi-annual chart of movies with licensing potential compiled, Star Wars: The Force Awakens was breaking advance ticket sales records two months ahead of its Dec. 18 opening. It’s testament to the power of what may be the world’s most recognizable franchise, but also to the power of franchises in general, who maintain their dominance in our latest chart of upcoming movies with licensing potential…


. . . read more

LEGAL

Video Games in Court

This chart was first published Oct. 21, 2015 in conjunction with an in-depth analysis of the unlicensed use of trademark brands in video games


. . . read more


(-000tll-)