By Gary Symons TLL Editor in Chief Barbie is now officially everywhere, entering the metaverse for the first time on Roblox with the launch of Barbie DreamHouse Tycoon. IP-owner Mattel says the new interactive game on Roblox was developed in partnership with Gamefam, a leading metaverse game developer and publisher. Gamefam specialized in creating connected experiences with … [Read more...] about Barbie Fans Can Build Their Own DreamHouse on Roblox
Articles
Technology: Licensing Marketplace BIP Rebrands As Negosh.com
By Gary Symons TLL Editor in Chief The licensing tech company BIP has rebranded as Negosh.com to better reflect its role in the marketplace. The name change comes as Negosh is also introducing new functionality and online tools to better help its users "secure impactful deals," the company says. “Negosh.com is the next generation in licensing, bringing forth a suite of new … [Read more...] about Technology: Licensing Marketplace BIP Rebrands As Negosh.com
Who’s News: LEGO Appoints New Chief Sustainability Officer
By Rob Hutchins Editor, Products of Change The LEGO Group has appointed a chief sustainability officer in the form of Annette Stube, the current executive vice president and head of sustainability at Stora Enso. Stube will take up the new role with the Danish toymaker from January 1, 2024 when she will report to CEO Niels B Christiansen and take on responsibility for … [Read more...] about Who’s News: LEGO Appoints New Chief Sustainability Officer
Jazwares and Puma Launch Squishmallows Apparel and Footwear
By Allison Watkinson TLL Reporter Jazwares has entered a licensing partnership with the PUMA brand for a Squishmallows-themed apparel and footwear collection. Founded in 1948, PUMA is a global sports lifestyle brand that specializes in designing, developing, distributing and marketing sports-inspired streetwear and performance products. The PUMA Group currently … [Read more...] about Jazwares and Puma Launch Squishmallows Apparel and Footwear
Who’s News: Seeker Music Appoints Dan Stuart as General Counsel
By Allison Watkinson TLL Reporter Seeker Music has appointed music and talent industry professional Dan Stuart to the position of general counsel. “I’ve known Dan for almost 20 years and what I’ve known about Dan since the day I met him is how smart, dedicated, passionate, authentic, and well-respected he is," said Seeker Music CEO, Evan Bogart. "He is one of the best in … [Read more...] about Who’s News: Seeker Music Appoints Dan Stuart as General Counsel
Spin Master Wins Global Toy Rights to New Dora the Explorer Series
By Allison Watkinson TLL Reporter Spin Master has secured the global toy licensing rights for the upcoming Paramount+ original series, Dora. Produced by Nickelodeon Animation, Dora is a new preschool series that is based on the original Dora the Explorer entertainment franchise. The upcoming CG-animated preschool series will feature established characters and … [Read more...] about Spin Master Wins Global Toy Rights to New Dora the Explorer Series
Who’s News: Barbie Producer Robbie Brenner Appointed President of Mattel Films
By Gary Symons TLL Editor in Chief Mattel shocked exactly no one in announcing the promotion of Barbie producer Robbie Brenner as president of Mattel Films. Brenner has stacked up an impressive resume since joining Mattel Films five years as an executive producer, but with her having produced the blockbuster Barbie, there was little doubt Brenner was heading for the C-Suite … [Read more...] about Who’s News: Barbie Producer Robbie Brenner Appointed President of Mattel Films
Earthbound Brokers Skippy Deal for Girl Scouts as Program Sees Continued Growth
By Gary Symons TLL Editor in Chief Hormel Foods have created a new line of peanut butter flavored snacks based on Girl Scout cookies. The makers of Skippy peanut butter have created three new variations of its P.B. Bites, all featuring flavors inspired by the Girl Scout Cookies. The deal was brokered by Earthbound Brands, the licensing agency for Girl Scouts of the … [Read more...] about Earthbound Brokers Skippy Deal for Girl Scouts as Program Sees Continued Growth
JPatton: The Company That Fiercely Protects Your Brand
Leader in Brand Protection Showing Off New Licensing Management System at BLE By Gary Symons TLL Editor in Chief In the world of licensing, nothing is more important than protecting your brand. But according to Franco Diaz (at right in above photo, with VP Pete Reyes) of the brand protection technology manufacturer JPatton, many brand owners don’t invest in brand … [Read more...] about JPatton: The Company That Fiercely Protects Your Brand
Lululemon and Peloton Go From Fitness Foes to Fitness Friends
Parties Agree to 'Stay in Their Lane' in Five-Year Strategic Agreement By Gary Symons TLL Editor in Chief The fitness war is over, as lululemon and Peloton have signed a strategic global partnership in which both parties agree to stick to what they know best. The two fitness companies were formerly embroiled in legal action, with lululemon accusing Peloton of copying their … [Read more...] about Lululemon and Peloton Go From Fitness Foes to Fitness Friends