By Gary Symons TLL Editor in Chief The global talent agency UTA is bringing a roster of new children's IP to the North American International Toy Fair. United Talent Agency's slate of new children's entertainment properties includes Gracie’s Corner, Bedtime Defenderz, Danny Go! And Norris Nuts. UTA's involvement bodes well for the licensing opportunities surrounding … [Read more...] about United Talent Agency Bringing Star Power to Toy Fair New York
Articles
World of EPI Rebrands Under New Name Dr. Lisa Company
By Allison Watkinson TLL Reporter Dr. Lisa Williams has announced World of EPI is rebranding and restructuring into a new umbrella organization called The Dr. Lisa Company. The newly restructured company will serve as the umbrella organization for three key divisions: toys and publishing, animation and strategic licensing. The organization's rebranding as The Dr. Lisa … [Read more...] about World of EPI Rebrands Under New Name Dr. Lisa Company
Hasbro Takes NERFBALL Live With First-Ever Exhibition Game
By Gary Symons TLL Editor in Chief Hasbro made history this month launching an entirely new sport called NERFBALL with an exhibition game in Bradenton, Florida. It's the first sport to be based on the NERF franchise, and indeed, one of the few sports ever to be based on a product line. In that sense, the introduction of NERFBALL could lead to leagues springing up … [Read more...] about Hasbro Takes NERFBALL Live With First-Ever Exhibition Game
EA Sports FC Mobile Adds 650 Licensed Teams in Major Update
By Allison Watkinson TLL Reporter Electronics Arts has launched an update to its EA Sports mobile game to bring it in line with the EA SPORTS FC brand. Previously known as FIFA Mobile, the updated EA Sports FC Mobile game includes several expansions to gameplay features, player customization options, and football league licenses. For existing users of the game, EA … [Read more...] about EA Sports FC Mobile Adds 650 Licensed Teams in Major Update
Panini To Produce Trading Cards for Piñata Smashlings
By Allison Watkinson TLL Reporter Toikido and the Panini Group have entered a licensing partnership for an extensive line of Piñata Smashlings collectibles. Initially founded in 1961, the Panini Group is an Italian company that develops, produces and distributes licensed trading cards, stickers, collectibles and published works through its network of … [Read more...] about Panini To Produce Trading Cards for Piñata Smashlings
SEGA and Wildbrain Secure Some ‘Super Sonic’ Licensees
By Allison Watkinson TLL Reporter WildBrain CPLG and SEGA of America have secured multiple new licensing partnerships for the Sonic Prime Netflix series. Sonic Prime is an animated adventure series that follows Sonic the Hedgehog as he journeys through a warped multiverse to restore his original reality. The Sonic Prime series is jointly produced, distributed, and … [Read more...] about SEGA and Wildbrain Secure Some ‘Super Sonic’ Licensees
Construction Zone: Spin Master Announces Production on Paw Patrol III
Hit Series Also Reveals Two New Licensing Deals with Hasbro's Monopoly and Burger King TLL Staff The second Paw Patrol isn't even out yet and Spin Master has confirmed there will be a third film in the series. Spin Master has announced that it will co-produce the Paw Patrol threequel with its partners Nickelodeon Movies and Paramount Pictures for theatrical release in … [Read more...] about Construction Zone: Spin Master Announces Production on Paw Patrol III
Who’s News: Suzy Raia Promoted to SVP at BBC Studios
TLL Staff BBC Studios - Americas has promoted Suzy Raia to Senior Vice President, Consumer Products and Business Development. Based in New York, Raia will continue to oversee and provide strategic licensing planning for the Bluey franchise in the Americas, as well as other key BBC brands including Doctor Who, Top Gear, His Dark Materials, and Natural History Unit … [Read more...] about Who’s News: Suzy Raia Promoted to SVP at BBC Studios
Maestro Media Launches Kickstarter Campaign For Its New Hello Kitty Game
TLL Staff Tabletop game specialist Maestro Media is taking its new Hello Kitty boardgame onto the Kickstarter platform, for both sales and feedback. Maestro Media is working with Digital Development Management (DDM) and IP owner Sanrio on the highly-anticipated Hello Kitty: Day at the Park board game, with greater retail plans in the works. While the game could go directly … [Read more...] about Maestro Media Launches Kickstarter Campaign For Its New Hello Kitty Game
Unity Backtracks on Licensing Fees After Developer Backlash
By Gary Symons TLL Editor in Chief The game engine creator Unity has walked back its new licensing fee policy after a firestorm of criticism from developers. “We should have spoken with more of you, and we should have incorporated more of your feedback before announcing,” Unity president Marc Whitten wrote in a mea culpa published on the company’s blog. The Unity is one of … [Read more...] about Unity Backtracks on Licensing Fees After Developer Backlash