By Gary Symons TLL Editor in Chief The company that turns tea into an art form, Tea Forté, has released a collection in partnership with The Frank Lloyd Wright Foundation. Frank Lloyd Wright, of course, is among the most celebrated architects and designers of all time, and the new collection is being unveiled as an exclusive collaboration celebrating design, … [Read more...] about Tea Forté Releases Collection in Stylish Tribute to Frank Lloyd Wright
Articles
Perry Ellis Scores Partnership With Miami Dolphins QB Tua Tagovailoa
By Gary Symons TLL Editor in Chief Perry Ellis is on to a winning strategy, partnering with star NFL player Tua Tagovailoa, the starting quarterback for the Miami Dolphins. Under the terms of the deal, Tagovailoa will serve as the global ambassador for the brand, which will include the launch of a branded collection set to debut in summer 2024, and inspired by Tua's … [Read more...] about Perry Ellis Scores Partnership With Miami Dolphins QB Tua Tagovailoa
Gibson Launches Limited-Edition Gene Simmons EB-0 Bass Worldwide
By Allison WatkinsonTLL ReporterGibson has launched a limited-edition Gene Simmons EB-0 Bass guitar as part of its long-standing partnership with the rock and roll icon. Gene Simmons is best-known as the bassist and co-lead singer of the hard rock band KISS. Gene Simmons performed on all 20 of the band's studio albums and he has also produced two solo albums. Simmons rose to … [Read more...] about Gibson Launches Limited-Edition Gene Simmons EB-0 Bass Worldwide
Eastman Kodak and GDB International Announce Licensing Agreement For Kodak Paint Products
By Allison WatkinsonTLL ReporterEastman Kodak Company has granted GDB International the exclusive licensing rights to create a collection of Kodak branded architectural paint products. Under the terms of the agreement, GDB International will be responsible for manufacturing and marketing an extensive range of licensed Kodak Paints and Coatings. “We are excited to engage with … [Read more...] about Eastman Kodak and GDB International Announce Licensing Agreement For Kodak Paint Products
Wildbrain CPLG and MGM Consumer Products Expand Wednesday Addams Licensing Program
By Allison Warkinson TLL ReporterWildBrain CPLG and MGM Consumer Products have launched an extensive global licensing program for the studio’s supernatural comedy series, Wednesday.“It’s been exciting to see the fandom for Wednesday grow so quickly internationally," said MGM head, Robert Marick. "With the support of WildBrain CPLG and our international partners, we are looking … [Read more...] about Wildbrain CPLG and MGM Consumer Products Expand Wednesday Addams Licensing Program
ZAG Appoints Nelvana to Represent Miraculous and Ghostforce in Canada
By Allison WatkinsonTLL ReporterNelvana has been appointed as the exclusive Canadian licensing and merchandising agent for the ZAG HEROEZ brands Miraculous and Ghostforce. “Nelvana’s expertise across the Canadian market is unparalleled, and we are confident they are the best partners for us to expand the Miraculous brand across the region by securing new partners and expanding … [Read more...] about ZAG Appoints Nelvana to Represent Miraculous and Ghostforce in Canada
Food Licensing: Pringles Goes Upscale With TikTok-Inspired Caviar Collection
By Gary Symons TLL Editor in Chief Pringles is making a bold move into the luxury food market, thanks to a delicious collaboration with The Caviar Co. The partnership was brokered by Kellogg’s exclusive global food and beverage licensing agency, Beanstalk. The partnership will see the companies pairing Pringles with caviar in what will be billed as the '‘Crisps and … [Read more...] about Food Licensing: Pringles Goes Upscale With TikTok-Inspired Caviar Collection
Hasbro Creating New NERF Experiences in The Real and Virtual Worlds
By Gary Symons TLL Editor in Chief Hasbro is creating new experiences for its NERF brand fans, with one opening in Brazil, and the other as a metaverse experience on Minecraft. The real world experience is due to open on Oct. 12 at the Beta Carrero World in Brazil, a theme park that is now opening the first-ever NERF-themed land: NERF Mania. Beto Carrero World is the … [Read more...] about Hasbro Creating New NERF Experiences in The Real and Virtual Worlds
Empire Multimedia to Represent Princess Sam in Asia-Pacific Region
By Allison Watkinson TLL Reporter Princess Sam Consumer Products (PSCP) has appointed Empire Multimedia Corporation as its licensing agent for Tara Duncan across multiple territories in the Asia-Pacific region. Empire Multimedia Corporation (EMC) is a marketing and licensing company that specializes in brand management and character licensing. “With more than three … [Read more...] about Empire Multimedia to Represent Princess Sam in Asia-Pacific Region
Crayola Flowers Launches Beautiful Partnership With Mrs. Bloom’s
By Gary Symons TLL Editor in Chief Possibly the world's most colorful corporation, Crayola LLC has launched a vibrant new flower business in partnership with Mrs. Bloom's License Corp. Mrs. Bloom’s is an importer and distributor of fresh cut flowers with offices in New York and Quito, Ecuador. For the past two decades, Mrs. Bloom’s has been working with many of the … [Read more...] about Crayola Flowers Launches Beautiful Partnership With Mrs. Bloom’s