It is with heavy hearts that Women in Toys, Licensing & Entertainment announces the passing of our beloved past president, Joan Packard Luks. Joan was a revered licensing executive, mentor to many, and an industry luminary. Her radiant spirit and warm demeanor made everyone who knew her feel like family. Joan passed away on Tuesday, Sept. 5, leaving behind a profound legacy … [Read more...] about Women in Toys Mourns Loss of Past President Joan Packard Luks
Articles
Coca‑Cola Imagines Year 3000 With Futuristic Soda Co-Created by AI
By Gary Symons TLL Editor in Chief Welcome to the future, where your next frosty beverage was designed by an advanced, artificial intelligence bot. Soda giant Coca-Cola is making that future today, as it invites fans to try out their new AI-created beverage "to imagine what the future tastes and feels like. Coca-Cola Y3000 Zero Sugar is a new drink created by the Coca-Cola … [Read more...] about Coca‑Cola Imagines Year 3000 With Futuristic Soda Co-Created by AI
Hasbro Issues Innovation Challenge for Female Toy Designers
By Gary Symons TLL Editor in Chief If you're a woman involved in toy or game design, you'll want to jump on the Hasbro Women Innovators of Play Challenge right away. Hasbro is looking for what it describes as the "next great women-led mass market toy or game," with submitted ideas to be judged on the level of innovation, 'fun factor', design and aesthetics, mass … [Read more...] about Hasbro Issues Innovation Challenge for Female Toy Designers
Bluey Partners With Hanna Andersson for Sustainable Kid Fashion
By Allison Watkinson TLL Reporter BBC Studios Kids & Family has partnered with Hanna Andersson for an exclusive Bluey-themed children's apparel collection. Hanna Andersson is a children's and infant apparel company that designs and manufactures sensory-friendly clothing items. The company is known for its fair trade, organic and sustainable business … [Read more...] about Bluey Partners With Hanna Andersson for Sustainable Kid Fashion
Fans Can ‘Grin and Wear It’ With New Smiley x Lacoste Collection
By Allison Watkinson TLL Reporter The SMILEY brand and Lacoste fashion are launching their first co-branded activewear collection. The Lacoste x Smiley collection will feature a new collaborative slogan and logo design that blend style elements from both the trademark Smiley icon and the Lacoste crocodile logo. The new logo redesign will feature the signature Smiley … [Read more...] about Fans Can ‘Grin and Wear It’ With New Smiley x Lacoste Collection
Sports Licensing: NFL Goes To Flavortown With Chef Guy Fieri
By Allison Watkinson TLL Reporter The NFL has partnered with celebrity chef Guy Fieri and HOMAGE apparel for a licensed NFL Flavortown t-shirt collection. The partnership was facilitated by IMG's licensing division on behalf of Guy Fieri's Flavortown brand. The official NFL x Flavortown collection includes thirty-two distinct t-shirt designs to represent the thirty-two … [Read more...] about Sports Licensing: NFL Goes To Flavortown With Chef Guy Fieri
Perry Ellis Expands Agreement with Bespoke Fashion for Dress Shirts
Allison Watkinson TLL Reporter Perry Ellis International (PEI) is expanding their existing licensing agreement with Bespoke Fashion to include Perry Ellis and Original Penguin branded dress shirts. Founded in 2012, Bespoke Fashion is a premium made-to-order men's fashion company that specializes in designing neckties, hosiery, dress shirts, accessories and more. The … [Read more...] about Perry Ellis Expands Agreement with Bespoke Fashion for Dress Shirts
IGT Places Bet on 10-Year Gaming Deal with Wheel of Fortune
TLL Staff International Game Technology PLC (NYSE: IGT) has been granted exclusive rights to the Wheel of Fortune brand for gaming and lotteries. IGT signed a 10-year licensing agreement with Sony Pictures Television giving it the right to use the brand in gaming, lottery, iGaming and iLottery, as well as non-exclusive rights to distribute Wheel of Fortune content for … [Read more...] about IGT Places Bet on 10-Year Gaming Deal with Wheel of Fortune
One Woman’s Trek on the Hard Road Faced by Inventors
By Gary Symons TLL Editor in Chief There are plenty of licensing success stories out there, but anyone who’s successfully created a new product knows the road to success is a bumpy one. That’s especially true of new creators or inventors who come into the business with no existing contacts or experience. For many, the introduction to licensing is daunting, and even … [Read more...] about One Woman’s Trek on the Hard Road Faced by Inventors
Designer Bobby Abley Releases Beastly Transformers Collection
By Allison Watkinson TLL Reporter Hasbro has partnered with pop-culture fashion designer Bobby Abley for a licensed apparel collection based on Transformers: Rise Of The Beasts. Transformers' is a Hasbro-owned entertainment franchise that includes a wide range of movies, TV shows, comic books, toys, and digital media. The Transformers x Bobby Abley capsule collection … [Read more...] about Designer Bobby Abley Releases Beastly Transformers Collection