By Gary Symons TLL Editor in Chief If you're a subscriber to The Licensing Letter's monthly magazine, you likely have already read how the rapidly developing 'Metaverse' is about to transform the licensing industry. In the August edition of The Licensing Letter, we presented a major report on how the Metaverse is being developed, which companies are leading the … [Read more...] about Facebook Launches Metaverse With ‘Horizon Workrooms’
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Facebook Launches Metaverse With ‘Horizon Workrooms’
By Gary Symons TLL Editor in Chief If you're a subscriber to The Licensing Letter's monthly magazine, you likely have already read how the rapidly developing 'Metaverse' is about to transform the licensing industry. In the August edition of The Licensing Letter, we presented a major report on how the Metaverse is being developed, which companies are leading the … [Read more...] about Facebook Launches Metaverse With ‘Horizon Workrooms’
Oooh Yeeaaah! Kool-Aid McKinstry Lands NIL Deal With Kool-Aid
It may be the best fit for an NIL deal since the NCAA changed its rules to allow college athletes to earn money from their Name, Image, and Likeness. Alabama star cornerback Ga'Quincy McKinstry, better known as Kool-Aid McKinstry, is now working with the Heinz Kraft-owned property Kool-Aid. McKinstry and Kool-Aid announced the partnership Tuesday on Twitter, with the brand … [Read more...] about Oooh Yeeaaah! Kool-Aid McKinstry Lands NIL Deal With Kool-Aid
TLL Survey Closed, Report Coming Sept. 1
By Gary Symons TLL Editor in Chief The Licensing Letter's annual survey on royalties and payments is now closed, and readers can expect to see the survey data in the next issue of the monthly TLL newsletter on Sept. 1. We want to thank the many readers who have participated in our surveys this year, including both the Royalty Survey this month and the earlier survey on … [Read more...] about TLL Survey Closed, Report Coming Sept. 1
Trevco Acquires Women’s Apparel Brand Suburban Riot
Trevco has announced its acquisition of premium women’s fashion brand, Suburban Riot, known for its addictive core silhouettes infused with relevant, on-trend, designs and statements. Trevco says that, since its inception, Suburban Riot has made waves with celebrities, influencers, and fans online and at specialty retail. Trevco’s vision to enhance its women’s fashion … [Read more...] about Trevco Acquires Women’s Apparel Brand Suburban Riot
ABG Acquires Reebok From Adidas
Authentic Brands Group continues its aggressive acquisition strategy, announcing an agreement to buy the shoe brand Reebok from adidas. Adidas said Thursday it signed a deal to sell the sneaker and sportswear brand to Authentic Brands Group for up to 2.1 billion euros, or roughly $2.5 billion. Reebok had been struggling in recent years, and this acquisition will make it … [Read more...] about ABG Acquires Reebok From Adidas
Bakugan Airing Episode on Roblox ‘Metaverse’
In another example of how the Metaverse is rapidly expanding into licensing, Spin Master has announced its Bakugan franchise will be the first-ever to premiere a full-length series episode on Roblox, the global online platform that brings millions of people together through shared experiences. As detailed in The Licensing Letter's Special Report, Licensing in the Metaverse, … [Read more...] about Bakugan Airing Episode on Roblox ‘Metaverse’
Toy Industry Sizzles As Pandemic Smolders
By Gary Symons TLL Editor in Chief There are many industries that have suffered through the pandemic, but the toy industry is not one of them. According to in-depth research released by The NPD Group, toy sales soared once more in the first half of 2021, despite a very strong showing in 2020. The NPD Group typically examines 12 global markets, and says this year the toy … [Read more...] about Toy Industry Sizzles As Pandemic Smolders
Barbie Honors Frontline Heroes With New Program
In real life, heroes usually don't wear a cape, and they don't have super powers. What they do have is selflessness, persistence and courage, like the many thousands of frontline medical workers who have risked their own lives to care for COVID-19 patients, and distribute lifesaving vaccines to hundreds of millions of people. Toymaker Mattel is now recognizing their … [Read more...] about Barbie Honors Frontline Heroes With New Program
Special Report: Licensing In The Metaverse
By Gary Symons TLL Editor in Chief This month in The Licensing Letter newsletter we're covering what may be the biggest story in licensing over the past decade and for the decade to come: the rise of licensing in what is known as the Metaverse. So, what is the Metaverse? Essentially, it refers to a virtual world that is entered into by humans in the form of digital avatars, … [Read more...] about Special Report: Licensing In The Metaverse