Actor and comedian Sacha Baron Cohen has filed suit against a Massachusetts cannabis shop for using an image of his character Borat on a billboard (pictured here) without his permission. According to documents filed in U.S. District Court in Boston, Baron Cohen alleges the billboard for Somerset-based Solar Therapeutics Inc. showed him posing as Borat with two thumbs up and … [Read more...] about Not So Nice: Baron Cohen Sues Pot Shop
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Kim Boyd Tapped To Lead Hasbro’s Brands & Consumer Innovation Team
Veteran Hasbro executive Kim Boyd has been chosen to lead the company's new Global Brands & Consumer Innovation division. The formation of the GBCI division is a major strategic goal for Hasbro this year, and the company has opted to go for a leader with in-house knowledge and a track record of success with a variety of Hasbro products. Hasbro says, effective … [Read more...] about Kim Boyd Tapped To Lead Hasbro’s Brands & Consumer Innovation Team
Rolling Stone Launches UK Mag Through Licensing
The legendary music and pop culture magazine Rolling Stone will now distribute a UK version, thanks to an exclusive licensing agreement. Penske Media Corporation owns the rights to Rolling Stone, and has entered into a deal with Stream Publishing, a UK company that publishes the popular LGBTQ magazine Attitude. “The arrival of Rolling Stone in the UK is not only a hugely … [Read more...] about Rolling Stone Launches UK Mag Through Licensing
Amazon Inks Streaming Deal With Universal, IMDb
Amazon's Prime Video has signed a key content licensing agreement with Universal giving it access to the studio's massive catalog of new movie content. In what is rumored to be a 10-figure deal, Prime Video will now have an exclusive window to air Universal Filmed Entertainment Group's live action films in the United States, beginning with the studio's slate of 2022 … [Read more...] about Amazon Inks Streaming Deal With Universal, IMDb
Authentic Brands Group Files For $10 Billion IPO
Authentic Brands Group has filed for an Initial Public Offering (IPO) that values the global licensing giant at $10 billion. ABG owns several fashion and sports brands around the world, and has now filed papers stating its intention to sell $100 million worth of stock at a valuation of roughly $10 billion. However, the number of shares to be offered is likely just a benchmark, … [Read more...] about Authentic Brands Group Files For $10 Billion IPO
Genius Brands Appoints Kerry Phelan To Key Role
Genius Brands International, Inc., a global brand management company that creates and licenses multimedia entertainment content for children, has announced the appointment of Kerry Phelan, a 30-year consumer branding executive, to the newly created position of Executive Vice President & General Manager of Global Franchise Management. Phelan will report to both Andy Heyward, … [Read more...] about Genius Brands Appoints Kerry Phelan To Key Role
Fashion Brands Investigated in France Over Forced Labor in China
By Gary Symons TLL Editor in Chief Global fashion brands are caught in a geopolitical dilemma, as four companies are under investigation on suspicion of profiting from goods produced using forced labor by imprisoned Uyghurs in the Xinjiang region of China. On the other side of that dilemma is China's reaction, as the central government has punished several Western fashion … [Read more...] about Fashion Brands Investigated in France Over Forced Labor in China
NCAA Will Allow Athletes To Earn Money On Name, Image and Likeness
For the first time, the NCAA will allow athletes to earn money from their involvement in collegiate sports. The NCAA has reversed its stance on athlete compensation, opening the door to athletes—and licensing companies—making money from their name, image, and likeness. The changes took place on July 1 this year. The decision, which breaks with a long-held tradition, came just … [Read more...] about NCAA Will Allow Athletes To Earn Money On Name, Image and Likeness
Edible Signs A Tasty Deal With Brand Central
Brand Central announced this week it will be representing the wildly successful Edible brand, which turns lush fruits into incredible 'floral' arrangements and bouquets. Edible is one of those companies that exemplify the entrepreneurial spirit and the importance of innovation in commerce. The company was founded by Tariq Farid, who immigrated to the US from Pakistan with his … [Read more...] about Edible Signs A Tasty Deal With Brand Central
Opinion: Hot Trends For A Hot Summer
By Alicia Rosa Brand Central Consumers are inching back towards “normal” as they get vaccinated and continue into the summer. New trends are starting to pop up, giving brands much to think about in terms of staying ahead of the curve. Take a look at the latest trends that we’re loving. Daisy Patterns 2000s nostalgia is peaking and with it comes fun daisy patterns and … [Read more...] about Opinion: Hot Trends For A Hot Summer