By Gary Symons TLL Editor in Chief They say success is its own reward, but it also doesn't hurt when one of your biggest customers extends your contract after an impressive boost in sales. That's what happened with sports merchandising giant Fanatics, who saw their exclusive Merch deal with the Formula 1 racing organization extended after sales revenue exploded by … [Read more...] about Formula 1 Extends Fanatics Deal Following 40% Surge in Sales
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Fabletics Partners With Tough Mudder
The high performance fashion company Fabletics has been named the official active lifestyle partner with the fitness training and event phenomenon Tough Mudder. For those who haven't seen a Tough Mudder event, the company specializes in staging fitness obstacle challenges (usually involving a lot of mud!) and providing training programs for people who want to take part or just … [Read more...] about Fabletics Partners With Tough Mudder
Disney+ Partners With Red Hot African Animators
By Gary Symons TLL Editor in Chief The African animation scene is red hot right now, and people in that continent are now seeing more animated films and series that represent their lives and culture. Disney is among the many companies that has discovered the rapidly growing well of talent bubbling up throughout the region, and has now partnered with animators from across Africa … [Read more...] about Disney+ Partners With Red Hot African Animators
Netflix Opening Online Store to Sell Licensed Merch From Hit Shows
Netflix is Becoming Amazon, Amazon is Becoming Netflix By Gary Symons TLL Editor in Chief Amazon has become the single greatest competitor for Netflix in terms of members, but now Netflix is getting a bit of its own back by moving into the ecommerce space, selling products to its more than 200 million paying subscribers. Netflix on Thursday launched new online store selling … [Read more...] about Netflix Opening Online Store to Sell Licensed Merch From Hit Shows
MyFutprint Selects FanGirl As Licensing Agent
Popular manga publisher MyFutprint Entertainment, home of the world’s most diverse manga-inspired creators, and digital publisher of the flagship magazine and brand Saturday AM, has selected FanGirl Consulting & Brand Management, LLC as its official agent. The company says the FanGirl team, headed by Anita Castellar, will be tasked with expanding brand awareness, building … [Read more...] about MyFutprint Selects FanGirl As Licensing Agent
Analysis: Netflix Faces Tough Battle Launching Gaming Service
Gary Symons TLL Editor in Chief Netflix is planning a push into the video game market, with Reuters and The Guardian reporting the streaming giant intends to establish a gaming subscription service similar to Steam, Apple's Arcade service, or Microsoft's Game Pass. As happened with the model of renting movies on CDs, video games are now being downloaded in increasing numbers, … [Read more...] about Analysis: Netflix Faces Tough Battle Launching Gaming Service
African Animators On The Rise With Disney+, Netflix, Cartoon Network
By Gary Symons TLL Editor in Chief Until now, children in Africa didn't really see themselves represented in the shows they watched, as the vast majority of television content was produced in North America, Europe and Asia. It's also a problem for licensees on the continent, as Africa has long lacked home-grown heroes in children's shows, with virtually all licensed products … [Read more...] about African Animators On The Rise With Disney+, Netflix, Cartoon Network
Kids Understand Racism Better Than We Think: Sesame Workshop Study
A landmark study by Sesame Workshop has found the vast majority of children believe that people of different races are not treated fairly in the United States. According to the study Coming Together: Family Reflections on Racism, conducted by Sesame Workshop to better understand how the events of last summer were affecting and being perceived by children, 86% of … [Read more...] about Kids Understand Racism Better Than We Think: Sesame Workshop Study
Trends: Rise Of The ‘Re-Commerce Economy’
By Alicia Rosa Manager of Trend & Creative Services Brand Central Re-commerce, or reverse commerce, is peaking with the introduction of a slew of new resale partnerships and concepts from mainstream retailers and brands. This industry has been rapidly on the rise over the last few years, accelerated by COVID and Gen Z’s desire to shop more sustainably and create less … [Read more...] about Trends: Rise Of The ‘Re-Commerce Economy’
Merged WarnerMedia/Discovery Rebranded
Two weeks after the merger of WarnerMedia and Discovery, the new company's CEO David Zaslav has revealed the streaming service will now be known as Warner Bros. Discovery, tipping the hat to the history of both parties. Zaslav unveiled the new name and a new logo to staff (pictured), and also worked in a tagline for the new entity, borrowing the line "The stuff that dreams are … [Read more...] about Merged WarnerMedia/Discovery Rebranded