The Licensing Letter

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Wildbrain Stacks Up New Partners for Tetris

There aren't a lot of games so popular that they have their own global day of celebration, but Tetris is one such property. And now, ahead of World Tetris Day on June 6, WildBrain CPLG has announced it has secured a wide array of new European licensing deals for apparel, back-to-school accessories, fast-moving consumer goods (FMCG) and homeware categories. “We continue to see … [Read more...] about Wildbrain Stacks Up New Partners for Tetris

Amazon Shakes Up Streaming With MGM Acquisition

By Gary Symons TLL Editor in Chief MGM's roaring lion is now purring happily in the Amazon stable, after the eCommerce giant acquired the historic film studio in a critical, $8.45 billion deal. That sum makes the MGM acquisition the second largest in Amazon's history, but Jeff Bezos and crew are betting their investment will pay off as part of the company's strategy to … [Read more...] about Amazon Shakes Up Streaming With MGM Acquisition

Reporters Without Borders And Minecraft Win Super REGGIE Award

By Gary Symons TLL Editor in Chief A brilliant campaign for press freedom, forged by Reporters Without Borders - Germany and the popular video game Minecraft, has won the top prize at the 2021 ANA REGGIE Awards competition. The Super REGGIE went to Reporters Without Borders for a clever collaboration that saw the organization work with Minecraft to bypass press censorship in … [Read more...] about Reporters Without Borders And Minecraft Win Super REGGIE Award

Universal Music Announces Licensing Truce With Triller

The months-long licensing dispute between Universal Music Group and the social video site Triller appears to be over, as UMG announced it has signed a worldwide agreement for its music catalog. Triller is a social media video app, similar to TikTok, in which users can combine video and licensed music to produce their own videos. Triller is different in the sense videos are … [Read more...] about Universal Music Announces Licensing Truce With Triller

Amazon Bidding For Acquisition of MGM

By Gary Symons TLL Editor in Chief US tech and e-commerce giant Amazon is reportedly negotiating a deal to buy out the iconic MGM film studio for roughly $9 billion, according to an original report by industry publication Variety. Amazon, which also owns one of the world's largest streaming video services in Amazon Prime, is said to be several weeks into the talks, which are … [Read more...] about Amazon Bidding For Acquisition of MGM

Ariella Maizner Puts The Young In Young Fashion For Walmart

By Gary Symons TLL Editor in Chief By any measure, designer Ariella Maizner has had a remarkable career, and now, her teen clothing line THEME is being picked up by retail giant Walmart this spring. What is remarkable is that Maizner is experiencing this runaway success at the age of 12, after first seeing her fashion designs getting a major boost with fellow designers and … [Read more...] about Ariella Maizner Puts The Young In Young Fashion For Walmart

EA Tees Off On New Partnership With PGA

Electronic Arts Inc., the leading producer of sports-based video games, has entered into a sweeping partnership with the PGA of America, allowing it to portray all four of the major championships in professional golf. As well, EA's new EA Sports PGA Tour will include members of the Team of 20 PGA Club Professionals, and will feature in-game golf tutorials inspired by real-life … [Read more...] about EA Tees Off On New Partnership With PGA

Tough Quarter For Disney

By Gary Symons TLL Editor in Chief The world's largest entertainment company reported mixed results from a quarter dominated by the impact of the COVID-19 pandemic on its various business operations, causing Disney stock to fall 4 per cent in after hours trading. Analysts pointed to disappointing results for Disney+, as the streaming service failed to deliver the subscriber … [Read more...] about Tough Quarter For Disney

Hasbro ‘Passes Go’ With Lifesized Monopoly Attraction

Hasbro and Partner Gamepath Say Immersive Monopoly Game Coming to London This Summer Hasbro is pulling out all the stops on its latest foray into the entertainment industry, partnering with Gamepath to create an immersive, life-sized version of Monopoly scheduled to debut in London on Aug. 14. Gamepath is a division of the UK-based Selladoor Worldwide production company, … [Read more...] about Hasbro ‘Passes Go’ With Lifesized Monopoly Attraction