By Gary Symons TLL Editor in Chief If you've read recent articles in TLL about the rise of NFTs, or Non-Fungible Tokens, you'd know I am not a fan of the technology, nor how it is being used in the art and licensing industries right now. The main reason for that is the shocking amount of energy used by the cryptocurrencies that are at the heart of NFT technology. As of last … [Read more...] about WTF Are NFTs, And Why Should You Care? Find Out In This Video
Premium Members
Mattel Goes Green With Toy Recycling Program
By Gary Symons TLL Editor in Chief Mattel continues to make big moves as a leader in corporate sustainability, this week announcing the launch of Mattel PlayBack, a toy takeback program that will enable families to extend the life of their Mattel toys once they are finished playing with them. The new program is designed to recover and reuse materials from old Mattel toys for … [Read more...] about Mattel Goes Green With Toy Recycling Program
Three Key Executives Join BLM Licensing
ViacomCBS’ Simta Sawhney, Fashion UK’s Hannah Miles and Ravina Mehta Have Joined Saphia Maxamed on the BLM Licensing Initiative. The mission to help Black Lives Matter control its own narrative got a massive boost in the UK as three veteran licensing executives have volunteered to join the Black Lives Matter Licensing Committee, headed by Saphia Maxamed, president … [Read more...] about Three Key Executives Join BLM Licensing
Fanattik Adds Magic to Collection in Hasbro Partnership
Gifts and Collectibles Being Developed For Dungeons & Dragons and Magic: The Gathering Collectibles company Fanattik has partnered with Hasbro on a new line of products for its wildly popular games Magic: The Gathering and Dungeons & Dragons. As reported this past week by The Licensing Letter, those two franchises saw massive sales growth during the pandemic, as the … [Read more...] about Fanattik Adds Magic to Collection in Hasbro Partnership
Writers Form #DisneyMustPay Task Force In Royalty Dispute
Disney has been getting back into the publishing business in a big way in recent years, but the acquisition of several publishing houses has also brought some headaches in the form of writers who say they are owed unpaid royalties. Half a dozen writers' organizations have joined the Science Fiction and Fantasy Writers of America (SFWA) in forming the task force, which is … [Read more...] about Writers Form #DisneyMustPay Task Force In Royalty Dispute
Wizards Of The Coast Leads Hasbro Revenue Segments
By Gary Symons TLL Editor in Chief A lot of people still think of Hasbro primarily as a toy company, but the firm's financial results tell a different story. As of Hasbro's Q1 financial results, Hasbro is now a broader entertainment and play company, with a strong accent on gaming through its Wizards of the Coast and Digital Gaming segment, which generated 75 per cent of … [Read more...] about Wizards Of The Coast Leads Hasbro Revenue Segments
What Consumers Will be Looking for in a Post-COVID World
By Alicia Rosa Brand Central Insights Consumers are starting to see the light at the end of the COVID-19 tunnel. This new vaccinated world will be a testing ground to see if the pandemic-driven trends and habits will stay. At Brand Central Insights we’ve been able to look at the trends from the last year at a bird’s-eye view to see what’s going to stick around for the long … [Read more...] about What Consumers Will be Looking for in a Post-COVID World
Hasbro Selling eOne Music Division
Major news from toy and entertainment giant Hasbro Inc., which says it has entered into a definitive agreement to sell Entertainment One Music (“eOne Music”) for an aggregate price of US$385 million in cash. The transaction has been approved by the Board of Directors of Hasbro and Entertainment One Canada Limited, and is subject to customary closing conditions and receipt of … [Read more...] about Hasbro Selling eOne Music Division
Last Chance To Have Your Say in TLL Licensing Survey
By Gary Symons TLL Editor in Chief Every year, The Licensing Letter surveys leaders in the licensing industry from our database of 30,000+ licensing agencies, licensors, product licensees and licensing professionals. The resulting data is then used to create our Special Reports that have been keeping our readers informed since 1978; the longest running database in the … [Read more...] about Last Chance To Have Your Say in TLL Licensing Survey
SPLiCE Hosting ‘License To Play Globally’ Conference on April 26
By Gary Symons TLL Editor in Chief The Society of Product Licensors Committed to Excellence (SPLiCE) is celebrating its 17th anniversary on Monday—which is also World IP Day—by hosting a conference on ways to protect, promote and enhance brand integrity through licensing. SPLiCE currently consists of 70-plus member companies which together account for more than 20% of the … [Read more...] about SPLiCE Hosting ‘License To Play Globally’ Conference on April 26